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Mountain Hardwear & Inov8: Breaking Down Two Outdoor Rebrands


Welcome back to THE ROCK FIGHT an outdoor podcast that aims for the head.


Last week there were two outdoor rebrands announced. Trail running shoe brand Inov8 dropped the hyphen (it used to be Inov-8) as well as changed their mark and outdoor stalwart Mountain Hardwear updated the consumer experience on their website by leaning into their heritage.


Today on the show brand and tradeshow critic Booth MacGyver stops by to talk about these changes and break down the greatest brand blunder of all time: Twitter becoming X.


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