Colin True spent over 20 years working for outdoor brands, living in places most people only get to visit, and forming a definite opinion about the good, the bad, and ugly of the outdoor industry and our outdoor community.

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After giving up the sales gigs to go deep into ultrarunning, Colin soon realized that shit was crazy hard and took waaay too long. Looking for something more sedentary between his adventures, he discovered writing, pontificating, and podcasting. (Check out LAYERS: The Rise of Dressing Down on the tab above labeled 'More'. It’s sick.)

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He also discovered that most of the outdoor media sounded the same, covered the same topics, and generally was just ok.

To Colin, just ok was not ok, and thus Rock Fight was born. 

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And yes, that is Colin in a pair of jorts. You’re welcome.