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IF YOU WANT TO MAKE AN IMPACT, START A ROCK FIGHT
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Ideas that aim for the head.

We’re picking a fight with convention and tossing rocks at business as usual. As industry media has consolidated into endless listicals, surface discussions, and uncritical reviews, Rock Fight takes up the contrarian mantle our industry was founded on.

We want to have the kind of real conversations enthusiasts and professional have all the time on the trail, at the lift, the put in, the break, the pub, the shop… but are missing from today's media landscape.

Issues and stories that are topical, relatable, interesting, humorous, and when need be, critical. Hard discussion or bitting satire delivered with both respect and honesty- even when it hurts. Ideas that aim for the head, but always come from the heart.

But make no mistake, Rock Fight is here to have fun. A safe space for all points of view. Where we can agree to disagree. A place to indulge in all that we love about the people, places, and industry of the Outdoors.

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The Rock Fight HAS ENTERED THE CHAT:
A new VOICE in outdoor industry media.

WE AIM SPEAK TO PEOPLE ACROSS THE SPECTRUM OF THE OUTDOOR-RELATED  INDUSTRIES.

Professionals, enthusiasts, and recreators. Human-powered to the engine fueled activities. We want to be the first ‘pro-sumer’ source for outdoor media.

WE STRIVE FOR FEARLESS EDITORIAL CANDOR THAT IS ENTERTAINING, DISTINCT, AND UNLIKE OTHER VOICES IN OUR SPACE.



A combination of informed insider, humorous outlook, wry sensibility, and earnest appreciation of the outdoor industry and lifestyle.

ACTIVE INGREDIENTS
  • Three-times weekly Podcast


  • Weekly Newsletter

  • Website Mothership


  • Regular Contributors


  • PsyNet/Your Mom

  • Gear & Beer!

ROCK FIGHT DIFFERENCE
  • Informed Insight

  • Influential audience  


  • Constructive dialog


  • Words & Pictures 


  • Humor


  • Pop Culture Topics

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"Colin is delivering really great content the industry needs on the Rock Fight."

JESSICA TURNER

President, 

Outdoor Recreation Roundtable

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“In a sea of outdoor media podcasts Colin and The Rock Fight present a unique offering that stands apart. 


 
The Rock Fight challenges the status quo.
 I know it’s good because I frequently disagree with Colin and his guests and much as I agree with them. That’s great for discourse in outdoor media.”

MIKE ROGGE

Editor/Owner, 

Mountain Gazette

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“I’m not really a devotee of podcasts… During many of your shows, however, I felt like I was hearing familiar conversations. I’ve actually discussed some of these topics!”

A LISTENER

From The Emails

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METRICS

THE PODCAST PHASE ONE

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AUDIENCE

AVERAGE RATING

KEY STATS

NOTABLE GUESTS

TOP EPISODES

  • Podcast Launch: 12/20/22

  • Total # of Episodes: 195

  • Monthly Listeners: 4000+

  • Monthly Downloads: 6700+

  • US: 83.7%

  • Canada: 5.3%

  • UK: 2.5%

  • Australia: 1.4%

  • New Zealand: 1.4%

  • Apple: 4.7

  • Spotify: 4.9

  • David Meerman Scott

  • Shawnté Salabert

  • Sophie Benson

  • Will Grant

  • Paddy O’Connell

  • Mike Rogge

  • Stephen Casimiro

  • Fitz Cahall

  • Booth MacGyver

  • The Wolves & Vultures Of The Outdoor Industry
     

  • Navigating PFAS-Free Outdoor Apparel & The Biggest Snake In The World
     

  • Avoiding The Joy Void In Your Outdoor Career

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SPONSORSHIP CATEGORIES​​

SEGMENT
PRE ROLL
MID ROLL
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CORE TEAM

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COLIN TRUE

Host, Writer, Producer
20 year Industry veteran. He’s the Rock and the Fight.

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JUSTIN HOUSMAN

Co-host, Writer, Curmudgeon. Adventure Journal staff writer. Veteran outdoor journalist.

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DAVID KARSTAD

Creative Director, Writer, Producer. Industry veteran. Former agency owner. AI wrangler. 

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SARAH GENSERT

Art Director, Graphic Designer. Industry veteran. Adventure mom. Not so secret weapon. 

REGULAR CONTRIBUTORS

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SOPHIE BENSON

Author, Journalist. Sustainability

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PsyNet

AI Tool, commentator, impending overload.

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KRIS HAMPTON

Coach & Podcaster

Climbing

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SHAWNTÉ SALABERT

Author, Journalist, Podcaster; Culture

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PADDY O'CONNELL

Author, Journalist, Podcaster; Culture

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Welcome to the Rock Fight Universe! (RFU)

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