


FINALLY SOMETHING DIFFERENT
*****
In a world of soulless VC funded corporate media, Rock Fight is a light in the outdoor industry darkness.
- Apple Podcast Review

Ideas that aim for the head.
We’re picking a fight with convention and tossing rocks at business as usual. As outdoor media has consolidated into endless listicals, surface discussions, and uncritical reviews, Rock Fight takes up the contrarian mantle our industry was founded on.
We want to have the kind of real conversations enthusiasts and professionals have all the time on the trail, at the lift, the put in, the break, the pub, the shop… but are missing from today's media landscape.
WELCOME TO THE ROCK FIGHT PODCAST NETWORK!
(Tell your Mom we said ‘Hi’)

THE ROCK FIGHT PODCAST NETWORK:
Three Shows, One Goal: Inform & Entertain
(Okay, that’s two goals. They just feel like they go together)
GEAR & BEER
Gear & Beer is our conversation about the pairings that matter most. We shoot the shit with product experts, gear reviewers, athletes, and other interesting folks about two of the most important things in our outdoor lives. Not too wonky, but use-case-based. There’s always time for Gear & Beer.
OPEN CONTAINER
Hosted by outdoor journalist Doug Schnitzspahn, Open Container is a conversation with the people who look to nature to find inspiration and solutions. 
While the world may be filled with anxiety, there are answers in the outdoors. Because the outdoors is not a niche. It's way bigger than that.
LISTEN NOW OR MAYBE LATER.


"Colin is delivering really great content the industry needs on
THE ROCK FIGHT."
JESSICA TURNER
President,
Outdoor Recreation Roundtable

“In a sea of outdoor media podcasts Colin and The Rock Fight present a unique offering that stands apart. 


THE ROCK FIGHT challenges the status quo.
 I know it’s good because I frequently disagree with Colin and his guests and much as I agree with them. That’s great for discourse in outdoor media.”
MIKE ROGGE
Editor/Owner,
Mountain Gazette

“I’m not really a devotee of podcasts… During many of your shows, however, I felt like I was hearing familiar conversations. I’ve actually discussed some of these topics!”
A LISTENER
From The Emails

Are you looking to reach an audience of OUTDOOR ENTHUSIASTS?

WE AIM SPEAK TO PEOPLE ACROSS A DIVERSE SPECTRUM OF OUTDOOR-RELATED INDUSTRIES
AND INTERESTS.​
Professionals, enthusiasts, and recreators. Human-powered to the engine fueled activities. We are the first ‘pro-sumer’ source for outdoor media.
WE STRIVE FOR FEARLESS EDITORIAL CANDOR THAT IS ENTERTAINING, DISTINCT, AND UNLIKE OTHERS
IN OUR SPACE.
A combination of informed insider, humorous outlook, wry sensibility, and earnest appreciation of the outdoor industry and lifestyle.

ACTIVE INGREDIENTS
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Two Shows
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Four Episodes per Week
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Weekly Newsletter
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Website Mothership

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Regular Contributors

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Action Figures!
ROCK FIGHT DIFFERENCE
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Informed Insight
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Influential Audience 

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Constructive Dialog

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Words & Pictures 

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Actual Humor

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Pop Culture Topics


METRICS
A SMALL BUT MIGHTY BAND OF OUTDOOR BRAND LEADERS, RETAILERS AND BUYERS, AND INFLUENTIAL ENTHUSIASTS.



AUDIENCE
DEMOGRAPHICS
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160,000 IAB Certified Downloads
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13,000 Monthly Impressions
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Apple Podcasts Rating: 4.8
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Spotify Rating: 4.9
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US: 83.7%
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Canada: 5.3%
NETWORK KEY STATS
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Show Launch:
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TRF: 12/20/22
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Gear & Beer: 3/15/24
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Open Container: 1/21/25
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Total # of Episodes: 350
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Top 5% Global Podcast


KEY EPISODES
THE ROCK FIGHT ​​
Emergency Reaction to the REI CEO Shake Up!​
As soon as the news broke that REI had a new CEO,
The Rock Fight convened and hours later released their reaction to the news.
​
Unpacking The Backcountry Acquisition
After Rock Fight broke the news to the outdoor industry regarding the sale of Backcountry to CSC Generations, industry insider Eoin Comerford joined the show to break down the impact of the sale.
​
Cotopaxi: Doing Good Or Just A Trendy Outdoor Vibe?
Historically speaking outdoor brands have become successful through innovation and authenticity. Cotopaxi launched on good deeds and vibes. Is that a strategy that will pay off in the long term winning?
OPEN CONTAINER
Love Is King: Transforming the Conservation Conversation​
Filmmaker Chad Brown joins the show to discuss the intersection of conservation and social justice, emphasizing that true conservation must recognize the sacredness of land and its cultural significance.
​
Advocate and cultural strategist Dani Reyes-Acosta talks of her journey of self-discovery and connection to nature, highlighting the importance of representation beyond traditional narratives dominated by white male perspectives.
​
Why We Need A National Office Of Outdoor Recreation
Mountain guide and advocate Luis Benitez talks about the critical role of outdoor recreation departments and promoting sustainable practices on
public lands.

NOTABLE GUESTS
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Paddy O'Connell:
PaddyO Sucks At, Safety Third -
Rachelle Schrute:
Journalist, Gearjunkie
-
Teresa Baker:
Founder, In Solidarity Project -
Sophie Benson: Environmental Fashion Journalist
-
Brendan Leonard:
Founder, Semi-Rad -
Andrea Kelly:
Founder, Make Plus Equal
-
Kent Ebersole: President, Outdoor Industry Association
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Jessica Turner: President, Outdoor Recreation Roundtable
-
Fitz Cahall:
Founder, The Dirtbag Diaries -
Stephen Regenold: Founder, Gearjunkie
-
Kyle Frost:
Columnist, Mountain Gazette -
Neil Fiske:
President, Black Diamond

CORE TEAM

COLIN TRUE
Host, Writer, Producer
20 year Industry veteran. He’s the Rock and the Fight.

JUSTIN HOUSMAN
Co-host, Writer, Curmudgeon. Cicerone. Veteran outdoor journalist.

"PRODUCER DAVE" KARSTAD
Creative Director, Writer, Producer. Industry veteran. Former agency owner. AI wrangler.

SARAH GENSERT
Art Director, Graphic Designer. Industry veteran. Adventure mom. Not so secret weapon.

REGULAR CONTRIBUTORS

SHAWNTÉ SALABERT
Author, Journalist, Gear Abby; Culture

EOIN COMERFORD
Executive, Insider, Retailer; Business

DOUG SCHNITZSPAHN
Editor, Journalist, Firefighter;
Industry

PsyNet
AI Tool, commentator, impending overload.
