We’re picking a fight with convention and tossing rocks at business as usual. As outdoor media has consolidated into endless listicals, surface discussions, and uncritical reviews, Rock Fight takes up the contrarian mantle our industry was founded on.

We want to have the kind of real conversations enthusiasts and professionals have all the time on the trail, at the lift, the put in, the break, the pub, the shop… but are missing from today's media landscape.

Issues and stories that are topical, relatable, interesting, humorous, and when need be, critical. Hard discussion or biting satire delivered with both respect and honesty- even when it hurts. Ideas that aim for the head, but always come from the heart.

But make no mistake, Rock Fight is here to have fun. A safe space for all points of view. Where we can agree to disagree. A place to indulge in all that we love about the people, places, and industry of the Outdoors.