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Instant Reaction To Switchback Spring
Click to listen on your favorite podcast app! Today on the show we finish off our coverage of Showpocalypse 2025 with The Rock Fight's...
1 hour ago


The Rock Fight Live At Switchback Spring 2025!
Click to listen on your favorite podcast app! Today on the show we present a live recording of The Rock Fight, straight from the floor of...
21 hours ago


The Outdoor Industry: From Wild To Wealth
Click to listen on your favorite podcast app! Today Doug opens the container with outdoor industry insider, Eoin Comerford. Doug begins...
3 days ago


Switchback Spring: Will It Be The Show The Outdoor Industry Needs? Plus: Is REI Going Casual?
Click to listen on your favorite podcast app! Today on the show Colin is joined by Monday regulars Producer Dave and Eoin Comerford (who...
4 days ago


Is NEMO’s Swing At Sustainability Necessary? Plus: Another Attempt To Sell Our Public Lands
Click to listen on your favorite podcast app! Today on the show we're bringing you the first interview recorded at 2025's GOA Connect and...
Jun 13


The Best "Emerging" Brands At GOA Connect's Discovery Marketplace
Click To Listen On Your Favorite Podcast App! We are back from GOA Connect (even if the show isn't over yet) and today Colin is joined by...
Jun 11


Voices for the Voiceless: The Role of Environmentalists Today
Click to listen on your favorite podcast app! Today Doug opens the container with outdoor industry media veteran, Drew Simmons. Doug...
Jun 10


Trade Showpocalypse 2025: What Does The Outdoor Industry Need? Plus: Predictions For GOA Connect!
Click to listen on your favorite podcast app! Today on the show Colin is joined by the regular Monday crew of Eoin Comerford and Producer...
Jun 9


Marmot Lives! Unpacking The Plan To Revive A Zombie Brand
Click to listen on your favorite podcast app! Today Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden....
Jun 6


Fake My Run & Strava Mules Plus: eBike Injuries On The Rise
Click to listen on your favorite podcast app! Today on the show Shawnté Salabert joins Colin to run through the following topics to come...
Jun 4


River Time: Reclaiming Your Place In The World
Today Doug opens the container with author and river guide Bridget Crocker. Click to listen on your favorite podcast app! Doug opens the...
Jun 3


Who Won The 2025 Best Outdoor Town Draft: The Results Are In!
On the Friday May 16th episode of The Rock Fight, host Colin True was joined by Shawnté Salabert and Doug Schnitzspahn for the 2025...
Jun 2


Which Outdoor Brand Would You Resurrect? Plus: Outdoor Industry News Lightning Round!
Today on the show Colin is joined by the regular Rock Fight Monday crew of Producer Dave and Outdoor Industry Insider Eoin Comerford (aka...
Jun 2


Can Reju Solve The Outdoor Industry's Sustainability Problem?
Click to listen on your favorite podcast app! Today on the show Colin is joined by the CEO of Reju , Patrik Frisk. Started in 2023, Reju...
May 30


Judging The Health Of Outdoor Media Plus: Everest FKT's & Pickleball Corner!
Click to listen on your favorite podcast app! Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn...
May 28


Myths Of The American West
Today Doug opens the container with author Betsy Gaines Quammen . Click to listen on your favorite podcast app! Doug begins the episode...
May 27


The Rock Fight's Top 5 Outdoor Apparel Brands!
We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest...
May 26


MEC Got Acquired... Now What? Plus: A Win For Public Lands!
After months of rumors and speculation, on May 16th MEC finally announced that they have indeed been acquired. One of the group that has...
May 23


The Discovery Of 100,000 New Mountains? Plus: Outdoor Pop Culture Watch!
Today on The Rock Fight Colin and Shawnté dig into some stories to come out of the outdoor adventure community. On the docket: 100,000...
May 21


The Desert Will Crack You Open: Finding The Lost Voice
Click to listen on your favorite podcast app! Today Doug opens the container with Greta Morgan. The open of today's episode focuses on...
May 20


Dick's Acquires Footlocker: What Does It Mean For The Outdoor Industry?
Click To Listen On Your Favorite Podcast App! Today on The Rock Fight we dig into last week's news that Dick's Sporting Goods has...
May 19


The 2025 Outdoor Town Draft!
Click to listen on your favorite podcast app! Why make a list of the best outdoor towns when you can draft them instead?! Today on the...
May 16


Why Do People Keep Petting Bison? Plus: Billboards Trolls & ThredUp On The Rise
Click to listen on your favorite podcast app! Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert hit the...
May 14


The Crucible Where We’re Tested
Today Doug opens the container with David Mykel. Click to listen on your favorite podcast app! In his open, Doug talks about fear. The...
May 13


The Tariff Rollbacks Explained & A Public Lands Call To Action
Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. Click to...
May 13


The Self-Inflicted Wound Hall Of Fame! Plus: Takeaways From REI's Annual Member Meeting
Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today....
May 12


Public Lands Move To The Front Of The Pack
Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance  to talk about what is happening with our public lands. And there is a...
May 9


Overlanding The Poles, New Rules On Everest & The Plans For Our Public Lands
Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor...
May 7


Walking The Path: What Adventure And Cancer Can Teach Us
Today Doug opens the container with adventurer Eric Larsen. Click to listen on your favorite podcast app! Doug begins the show by sharing...
May 6


Defining The Impossible Choices In The Trump Tariffs
Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor...
May 5


Dawn Patrol Is Still Too Early & A Tribute To An OG Rock Fighter
Click to listen on your favorite podcast app! Colin is rolling solo today and he starts the show reflecting on an early episode  of The...
May 2


The US From 'Tip 2 Tip', Injinji Makes Apparel & Strava's 'Performance Predictions'
Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of...
Apr 30


When In Doubt, Trust The Story
Today Doug opens the container with Mountain Gazette's Mike Rogge. Click to listen on your favorite podcast app! Doug opens the show by...
Apr 29


MEC Buyer Revealed? Plus: A Retailer's Response To The REI Exclusivity Rumors
Click to listen on your favorite podcast app! Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update...
Apr 28


Binge-watching & Backpacks: Reviewing Outdoor Pop Culture
Click to listen on your favorite podcast app! "Are you not entertained?!" Today on the show Colin is joined by outdoor pop culture...
Apr 25


A Wave Pool In Utah's Desert & The Two Divers Who Were Left Behind
Click to listen on your favorite podcast app! Today Colin and Justin Housman hit the following outdoorsy topics and headlines! Colin...
Apr 23


The Highs, the Lows, and the WTFs of Outdoor PR
Today Doug opens the container with outdoor PR pioneer, Chris Goddard. Click to listen on your favorite podcast app! Doug opens the show...
Apr 22


Is REI Demanding New Product Exclusivity? Plus: Passenger Presses Pause
Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for...
Apr 21


Where Do National Shows Fit Into A Small Show World? The Functional Fabric Fair Reaction Pod! Plus: RIP Bob Woodward
Click to listen on your favorite podcast app! Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric...
Apr 18


The Jack Wolfskin Acquisition, REI's Apology & The Tariff Saga Continues
Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal...
Apr 16


Compete Like You Mean It, Laugh Like You Love It
Today Doug opens the container with Billy Demong. Click to listen on your favorite podcast app! Doug opens todays show by talking about...
Apr 15


Breaking News: BioLite Acquires Goal Zero
Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking...
Apr 15


Five US Made Outdoor Brands You've Never Heard Of & The Return Of The Dire Wolf!
Today on the show Colin and Justin Housman open things up by talking about the news  that scientists have brought back the extinct dire...
Apr 11


Brands For Public Lands: The Outdoor Industry Speaks Up! Plus: Is Nature Really Non-Partisan?
Today on the show we start by helping to break the news about Brands For Public Lands , a coalition of outdoor industry businesses who...
Apr 9


How Can We Experience Re-Enchantment?
Today Doug opens the container with author Brooke Williams. Click to listen on your favorite podcast player! The episode opens with Doug...
Apr 8


Trade Wars & Trailheads: What The New Tariffs Mean For The Outdoor Industry
What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about...
Apr 7


It's Time For The Outdoor Industry To 'Prop Up The Girls Club!'
Today on the show Colin takes a look back at an age old outdoor industry problem. Click to listen on your favorite podcast player! The...
Apr 4


The Closure Of Fiery Furnace, Cybertrucks Get A Pop Up & When Sitting Outside Is Simply Enough
Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor...
Apr 2


Conservation: It's The Most American Thing
Today Doug opens the container with journalist Rachelle Schrute. Click to listen on your favorite podcast player! Doug starts the episode...
Apr 1


Will The EU Boycott US Outdoor Brands? Plus: The Outdoor Innovation Mailbag!
Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the...
Mar 31
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