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Nike Eyes Trail Running & Sierra Steals the Suburbs
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot! On The Docket! Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff. Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorsh
56 minutes ago


Topo’s Big Year: Tariffs, Trail Running & Staying Authentic
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, to talk about the booming trail running market and Topo’s big year. Topo has quietly become one of the most talked-about brands in trail running. Growing 70% last year and expanding into 25 countries all while staying true to its specialty roots and never running a sale on its web
2 days ago


Gear Abby: Permit Rage, Ground Cloth Wars & Creative Freedom
Click to listen on your favorite podcast app! In this episode, Gear Abby comes in hot with two spicy debates (permits and tent footprints), cool everyone down with plein-air watercolor wisdom from guest artist Latasha Greene (Jitterbug Art) , then map out U.S. options for European-style hut hiking. As always: humor + hard facts + actually useful takeaways. Question 1: “Permits are stupid.” (…and how to talk your brother off that ledge) A listener asks for ammo to convince her
4 days ago


Vuori Snow, Patagonia’s Paradox & Goodbye Gorewear
Click to listen on your favorite podcast app! Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to brands making questionable product choices. On The Docket! Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback. Tariff Wat
Nov 17


Why The Outdoor Industry Needs Its Cool Back
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry. Here's the rundown! Hiking vs. Trail Running : Why Obōz believes hiking has never been less appreciated. Innovation Pressure : How the obsession with the next same thing can hold brand
Nov 14


Gear Abby: Bougie Hikers, Dysentery Demons & Busted Gut Feelings
Click to listen on your favorite podcast app! If you’ve ever wondered whether it’s possible to enjoy nature and your creature comforts at the same time, this week’s episode of Gear Abby is for you. Shawnté tackles some of the most delightfully disgusting, oddly profound, and completely necessary outdoor questions yet! From redefining what it means to be “outdoorsy” to dealing with backcountry water hazards and an untimely trail shart. Question 1: Can I be outdoorsy if I’m b
Nov 13


GOA Connect Discovery Marketplace: 6 Brands That Delivered The Goods
Click to listen on your favorite podast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave hit the show floor at GOA Connect and explore their favorite brands and products from the Discovery Marketplace. From coolers to chef-designed backpacking meals (and at least one trail running brand) these are the most exciting things they saw at the outdoor industry's most consequential event. Rugged Road: A foam-first, ultra-light cooler that floats upright . VSS
Nov 10


PFAS Isn’t Over: What Comes Next for Outdoor Brands?
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at Outdoor Research, now leading Douglas Strategies LLC, a consultancy focused on impact reduction and supply-chain transparency. They unpack the state of PFAS (“forever chemicals”). Once the outdoor industry’s biggest story, now quietly complicated by regula
Nov 7


Outdoor Industry Trends: Reporting Season & Trade Show Shake-Ups
Click to listen on your favorite podcast app! This week on The Rock Fight , Colin, Eoin, and Producer Dave break down a packed slate of outdoor industry headlines, from financial shakeups to listener drama. On the docket! VF’s Up-and-Down Quarter: North Face & Timberland steady the ship while Vans still struggles. HOKA’s Plateau: Deckers cools expectations as HOKA’s U.S. sales flatten but international growth keeps soaring. Is the bubble finally bursting or just shifting? M
Nov 3


Gear Abby: Fear, Friskiness & Filthy Backpacks
Click to listen on your favorite podcast app! In the latest episode of Gear Abby, host Shawnté Salabert and producer Colin True celebrate double digits (episode 10) with a mix of trademark chaos, honesty, and hard-earned outdoor wisdom. From spooky trail stories to frisky trailhead advice, this installment swings (sometimes literally) between fear, therapy, and freedom. Question 1: The Scariest Outdoor Moment Listener Jess asks about Shawnté’s scariest outdoor experience. Th
Oct 30


Because It’s Beautiful: The Meaning Behind Kilian Jornet’s States of Elevation
Click to listen on your favorite podcast app! When British explorer George Mallory was asked why he wanted to climb Everest, he famously replied, “Because it’s there.” But what if the real answer is simpler and potentially more beautiful? Today on Open Container , Doug explores the deeper meaning behind Kilian Jornet’s “States of Elevation” project , a 3,200-mile, human-powered journey linking all 72 fourteeners in the lower 48 states . Jornet ran, climbed, and biked his way
Oct 28


Tradeshow News Recap + America's Next Top Trail Running Brand!
Click here to listen on your favorite podcast app! Today on The Rock Fight , Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand showdown. Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland , Norda , and Mount to Coast to crown one who will move on to the next round (provided there will be a next round). But before the big
Oct 27
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