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Houdini's New Store: Can It Change The Outdoor Industry?

On Tuesday of this week outdoor apparel brand Houdini announced that it was opening a new store in Stockholm that would allow 'customers to choose how they access their garments' with options to rent, subscribe or purchase new or secondhand Houdini sportswear.

This move by Houdini further points out the issues the larger outdoor apparel world faces in the amount of product that gets made and the way in which it is made. Read the entire press release by clicking here.

Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) Colin gives props to Houdini for embracing this path and talks about the shortcomings of an industry that should be putting the environment and people first.

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