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Your mom knows everything you've ever done. So does ours.


The Bottle Bubble & the Brick-and-Mortar Pivot
Click to listen on your favorite podcast app! This week on The Rock Fight , the crew digs into a round of reactions to some of the latest headlines to emerge from the outdoor industry! From Fleet Feet’s growing footprint, to the maturation of the hydration category and what it means for brands like Hydro Flask and YETI, the conversation spans retail scale, category fatigue, and where real opportunity still exists. The episode also explores why more brands are opening their o
4 hours ago


Campfire Ethics, Hydration Drama & Thru-Hiker Reality Checks
Click to listen on your favorite podcast app! In this episode of Gear Abby , host Shawnté Salabert and producer Colin True kick off the year by easing back into listener questions with a mix of thoughtful ethics, practical physiology, and a healthy dose of bureaucratic reality. What starts with reflections on winter safety and outdoor education quickly turns into a wide-ranging conversation about fires, fluids, permits, and the fine line between optimism and logistical hell.
4 days ago


10 Predictions for 2026 + Timberland’s No Good Very Bad Boot
Click here to listen on your favorite podcast app! Today on The Rock Fight Colin and Producer Dave help break down Eoin's ten predictions for the outdoor industry in 2026! From tariffs and retail shakeups to REI’s membership future, used gear going mainstream, peak trail running culture, and AI becoming your next gear buddy. Then for The Parting Shot presented by Garage Grown Gear, Colin calls out Timberland’s latest boot , using it as a case study in what happens when legacy
Jan 5


Elk Erotica, Shoe Talk & Gear of the Year
Click to listen on your favorite podcast app! In this special end-of-year episode of Gear Abby , host Shawnté Salabert and producer Colin True ditch listener mail in favor of interrogating each other. The result is a wide-ranging, deeply nerdy, and occasionally unhinged conversation that blends wildlife biology, outdoor industry reflection, and a full-blown gear-of-the-year showdown. Equal parts reflective and ridiculous, the episode feels like a campfire conversation where t
Dec 25, 2025


The 2025 Rock Fight Awards!
Click to listen on your favorite podcast app! In this special episode, Colin, Owen, Shawnté, and Producer Dave hand out the 2025 Rock Fight Awards , recognizing the outdoor industry’s biggest wins, painful missteps, strangest products, and standout brands and individuals of the year. From trail running’s continued dominance to zombie brands, WTF products, creative breakthroughs, and a few well-earned shots across the bow, this is a no-filter temperature check on where the out
Dec 22, 2025


Too Many Shows? Taking the Outdoor Industry’s Trade Show Temperature
Click to listen on your favorite podcast app! Today on The Rock Fight , the crew runs a temperature check on the outdoor industry national trade show scene! From fragmentation to event fatigue, Colin, Eoin Comerford, and Producer Dave break down whether outdoor still needs a single “north star” gathering; and who should be responsible for making it happen. But first they hit a rapid-fire six-pack of industry stories, including: ANTA’s push into the U.S. market Arc’teryx livin
Dec 15, 2025


The Running Event Recap: Who Brought It and Who Phoned It In
Click to listen on your favorite podcast app! In this episode, Colin, Shawnté, Eoin, and Producer Dave deliver their on-the-ground, end-of-show breakdown of The Running Event and Switchback 2025 — recorded moments after the TRE Retailer Awards wrapped in San Antonio. The crew dig into what worked, what surprised them, and what the outdoor industry should take away from a trade show that knows exactly what it is . On The Docket! The TRE Retailer Awards: Emotion, community &
Dec 8, 2025


The Rock Fight LIVE at TRE 2025!
Click to listen on your favorite podcast app! From San Antonio, TX it's The Rock Fight LIVE! Colin, Shawnté Salabert, Producer Dave and Eoin Comerford take the stage at The Running Event & Switchback 2025 for a fast, funny, high-energy conversation on the annual trade show. On The Docket! The Future of TRE & Switchback: Christina Henderson and Kent Ebersole discuss where the event is heading, how outdoor fits in, and whether an awards program is coming. RUNHER Magazine found
Dec 6, 2025


Gear Abby: Spreading Ashes, Ice Holes & On Trail Meet-Cutes!
Click to listen on your favorite podcast app! In the latest episode of Gear Abby, host Shawnté Salabert wades into the big emotional, existential, and extremely practical questions of outdoor life. From what happens to our ashes in national parks to whether love really blooms on long trails, how not to die (or freeze) while ice fishing, and what rain shells are actually worth obsessing over. Spreading Ashes, Ice Holes & On Trail Meet-Cutes! is equal parts tender, nerdy, and d
Dec 4, 2025


5 Predictions For The Running Event, Dick's Assimilates Foot Locker & Is Resale Profitable?
Click to listen on your favorite podcast app! It's an action packed episode of The Rock Fight as Colin, Eoin Comerford, Producer Dave are joined by Gear Abby herself, Shawnté Salabert to preview and offer their predictions for this week's edition of The Running Event & Switchback! They also dig into Dick's Sporting Goods plans for Foot Locker and respond to a listener email about the profitablity of resale economics. Lastly it's the final interview recorded at GOA Connect in
Dec 1, 2025


Gear Abby: Sexy Elk, Big Decks & Women Adventure Writers!
Click to listen on your favorite podcast app! In the latest episode of Gear Abby, host Shawnté Salabert wanders from bookshelves to snowfields to elk harems to satellite signals. “Sexy Elk, Big Decks & Women Adventure Writers!” serves up exactly what it promises: big feelings about representation in outdoor literature, practical beta for winter curious folks, real-talk wildlife etiquette, and a surprisingly heartfelt ode to non-phone electronics in the backcountry. Question 1
Nov 26, 2025


Nike Eyes Trail Running & Sierra Steals the Suburbs
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot! On The Docket! Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff. Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorsh
Nov 24, 2025


Topo’s Big Year: Tariffs, Trail Running & Staying Authentic
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, to talk about the booming trail running market and Topo’s big year. Topo has quietly become one of the most talked-about brands in trail running. Growing 70% last year and expanding into 25 countries all while staying true to its specialty roots and never running a sale on its web
Nov 22, 2025


Vuori Snow, Patagonia’s Paradox & Goodbye Gorewear
Click to listen on your favorite podcast app! Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to brands making questionable product choices. On The Docket! Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback. Tariff Wat
Nov 17, 2025


Why The Outdoor Industry Needs Its Cool Back
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry. Here's the rundown! Hiking vs. Trail Running : Why Obōz believes hiking has never been less appreciated. Innovation Pressure : How the obsession with the next same thing can hold brand
Nov 14, 2025


Gear Abby: Bougie Hikers, Dysentery Demons & Busted Gut Feelings
Click to listen on your favorite podcast app! If you’ve ever wondered whether it’s possible to enjoy nature and your creature comforts at the same time, this week’s episode of Gear Abby is for you. Shawnté tackles some of the most delightfully disgusting, oddly profound, and completely necessary outdoor questions yet! From redefining what it means to be “outdoorsy” to dealing with backcountry water hazards and an untimely trail shart. Question 1: Can I be outdoorsy if I’m b
Nov 13, 2025


GOA Connect Discovery Marketplace: 6 Brands That Delivered The Goods
Click to listen on your favorite podast app! Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave hit the show floor at GOA Connect and explore their favorite brands and products from the Discovery Marketplace. From coolers to chef-designed backpacking meals (and at least one trail running brand) these are the most exciting things they saw at the outdoor industry's most consequential event. Rugged Road: A foam-first, ultra-light cooler that floats upright . VSS
Nov 10, 2025


PFAS Isn’t Over: What Comes Next for Outdoor Brands?
Click to listen on your favorite podcast app! Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at Outdoor Research, now leading Douglas Strategies LLC, a consultancy focused on impact reduction and supply-chain transparency. They unpack the state of PFAS (“forever chemicals”). Once the outdoor industry’s biggest story, now quietly complicated by regula
Nov 7, 2025


Outdoor Industry Trends: Reporting Season & Trade Show Shake-Ups
Click to listen on your favorite podcast app! This week on The Rock Fight , Colin, Eoin, and Producer Dave break down a packed slate of outdoor industry headlines, from financial shakeups to listener drama. On the docket! VF’s Up-and-Down Quarter: North Face & Timberland steady the ship while Vans still struggles. HOKA’s Plateau: Deckers cools expectations as HOKA’s U.S. sales flatten but international growth keeps soaring. Is the bubble finally bursting or just shifting? M
Nov 3, 2025


Tradeshow News Recap + America's Next Top Trail Running Brand!
Click here to listen on your favorite podcast app! Today on The Rock Fight , Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand showdown. Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland , Norda , and Mount to Coast to crown one who will move on to the next round (provided there will be a next round). But before the big
Oct 27, 2025
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