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Time Is A Flat Circle (Especially In The Outdoor Industry)

Thanks to the fine folks at Utah State University's Outdoor Recreation Archive we've been having a look at some old copies of Specialty News (aka SNEWS) and you know what we have learned?

The business of adventure in 2024 is pretty much the same as it was in 1994.

Today on the show we dig into why that is and what can we do about it (spoilers: the answer, as always, is to throw more rocks).

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