top of page

The 2024 Outdoor Industry Design & Trend Report with Struktur Society's Michelle Rose

Michelle Rose joins Colin to talk macro outdoor trends for 2024.

Michelle is a design executive who has worked at brands like The North Face and Columbia and is also the founder of Struktur Society, a media company focused on building a community for creators and designers.

On today's episode Michelle breaks down the current influences affecting the outdoor industry, particularly when it comes to apparel, and what to expect over the coming year.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to or send a message on Instagram or Threads.

Listen on Apple Podcasts or Spotify.


bottom of page