The Launch of RE:PUBLIC - Public Lands Get Their Newsroom

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Today on the show Colin is joined by longtime journalist and former Outside magazine editor-in-chief Chris Keyes to discuss his new venture: RE:PUBLIC, nonprofit, nonpartisan newsroom dedicated to covering the policies, people, and forces shaping America’s public lands.

What we cover:

• How the decline of journalism (75% fewer reporters than 20 years ago) impacts public lands coverage.

• Why RE:PUBLIC chose the nonprofit model and how it differs from traditional outdoor media.

• The role of brands and retailers in speaking up for conservation.

• Why public lands deserve dedicated, investigative storytelling beyond listicles and quick-hit news.

• How RE:PUBLIC plans to partner with outlets to deliver long-form, high-impact stories.

• What listeners and outdoor industry pros can do to support RE:PUBLIC right now.

Public lands are at the heart of the outdoor industry and our way of life but they’re under constant pressure. With journalism shrinking, RE:PUBLIC wants to step in to ensure these stories don’t get lost.

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Episode Transcript:

Colin True

00:00:00.640 - 00:04:27.079

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Head to ibex.com welcome to the Rock Fight, where we speak our truth, slay sacred cows, and sometimes agree to disagree. This is an outdoor podcast that aims for the head.

I'm Colin True and today we're pulling back the curtain on the newest media venture to hit the outdoors as we take a look at Republic with Chris Kies. But first, some programming reminders.

Be sure to come back to the Rock Fight on Monday for your healthy dose of industry scoop with myself and producer Dave and the outdoor industry insider Owen Comerford. On Tuesday, Doug Schnitzbahn opens the container like he always does. His guest this week, Jordan Campbell. It's an exciting conversation.

You don't want to miss that. Next Thursday, head over to the Gear Abby feed for the fourth episode of Gear Abbey to come out. Host Shantae Salibar will be breaking it all down.

You don't want to miss that. And of course, follow us here on the Rock Fight. Follow on your favorite podcast app so you don't miss an episode.

Subscribe to News from the Front, our weekly newsletter by heading to Rockfight Co and send your emails to myrockfightmail.com all right, let's get into today's episode. And to start, I'm going to post up on Old Guy Corner here for a second as I introduce the topic and the guest for the day.

As I've talked about a whole bunch on this podcast, I started my outdoorsy journey in the mid to late 90s, which means that most of my formative outdoor years were spent reading turn of the century copies of Outside magazine. I'm talking about the days of Lance Armstrong and Laird Hamilton and the top outdoor towns and just tons of Everest coverage.

Not that Everest coverage has really diminished it all, but there was a lot of it back then, too. And those days also meant that each issue of Outside magazine came with an editor's note from Chris Kies.

And my memory of those days was that Outside was the top outdoor magazine that you had to subscribe to, and that Keys was the guy that made it happen.

I mean, I know the editor in chief of a magazine doesn't do at all, but the face that you saw on the inside of each issue was Chris Kai's, which makes Outside's heyday inextricably linked to him. Chris stayed with Outside until this past spring when he was part of one of Outside's recent rounds of layoffs.

And until this point, he and I hadn't spoken ever, even though I'm sure our paths crossed more than we'd ever know. And that is until Chris reached out to me to chat this past spring about the new venture he was starting, and one that is pretty damn timely.

So just this week, Chris launched Republic.

And per Republic's newly launched website, Republic is a, quote, nonprofit, nonpartisan newsroom dedicated solely to covering the policies, people, and forces shaping the future of America's public lands. End quote.

And like we've talked about on this show with Paul Hendricks from the Conservation alliance and with Tanya and Adam from the Outdoor alliance, public lands are, you know, the places we all go to to do all the outdoor stuff that our industry enables us to do with all the stuff that we make. Well, they're having a tough time right now, thanks to our lovely presidential administration.

But as Chris explained to me when we spoke, public lands deserve this kind of attention no matter who's sitting in the White House. And he explained that to me in the conversation you're about to hear. So let's get into it.

Welcome back to the Rock Fight, where today it's the launch of Republic with Chris Kies. And that's coming up right after a few words from our sponsors.

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We

Colin True

00:07:08.860 - 00:07:22.980

are here today with Chris Kies, the founder of the new outdoor media nonprofit that will be focused on topics and issues surrounding our public lands called Republic. Welcome to the show. Chris. Kais, not Keys. I'm just. Go ahead. And for people who don't know to say it publicly, it's Kais, not Keys.

Chris Keyes

00:07:23.060 - 00:07:26.140

I really appreciate that. That I didn't have to say eyes.

Colin True

00:07:26.140 - 00:07:28.140

With a K. It's been your whole life, right?

Chris Keyes

00:07:28.140 - 00:07:37.840

It's been my whole life. It's been my whole life. Yeah. I've been fighting an uphill battle.

There was a politician named Alan Keys who ran for president, and it kind of just describ. Destroyed our name forever.

Colin True

00:07:38.160 - 00:07:46.880

Probably. I've endured it maybe a little bit better than you because it's the instinct to say Keys, but Colin Powell was a bit of a setback for, you know, for.

For Collins everywhere.

Chris Keyes

00:07:46.880 - 00:07:49.040

You know, I'm sorry. I'm sorry to hear that.

Colin True

00:07:49.040 - 00:07:53.280

Spelled it correctly, Pronounced it incorrectly. I don't know what his parents did to that poor guy.

Chris Keyes

00:07:53.360 - 00:07:56.800

That's a really good point, Colon. Yeah, yeah. Where did that come from?

Colin True

00:07:57.040 - 00:08:13.390

All right, well, let's start just with the big question. I don't want to keep anyone waiting. Where this episode's coming out on Friday the 12th. And earlier this week, you launched Republic.

It's out there now. We've been talking about it for a few weeks behind the scenes, but now it's a real deal. What is Republic?

Chris Keyes

00:08:13.630 - 00:08:43.200

Yeah.

Well, the short answer is, and you kind of defined it there at the top, we are a nonprofit, nonpartisan newsroom, and we're dedicated exclusively to covering the policies and the forces shaping America's public lands. And the longer answer is, it's the big career turn for me after 25 years in journalism.

This is kind of a passion project for me that I am just getting off the ground.

Colin True

00:08:43.760 - 00:09:05.780

So a lot of people would know you from your time as editor in chief at Outside magazine. That's. Obviously, that was my history with you before we had actual history together.

But when you look back on that time, you chose public lands that you want to focus on for your next step, not tracking Killian Journey, you know, ripping off 14ers in Colorado and California. So what is it about the public lands that interested you primarily?

Chris Keyes

00:09:06.580 - 00:10:57.040

Well, I think when I look back at my career, which was mostly at Outside, I think of myself as sort of working at the intersection of Public lands and journalism. And you know, the outdoor industry is much broader than just public lands, but it's completely dependent on these lands and access to these lands.

And when I left outside, I actually took a beat and really thought about whether I wanted to get back into media because it's been 25 years of disruption and contraction and it's been a rough space. There've been a lot of signs, Colin, that I chose a bad career choice, but I can't help myself. I love journalism, I love storytelling.

And so it's Brokeback Mountain. I just can't quit you journalism. I. I was really fascinated by the nonprofit business model.

Maybe that's the 25 years of being abused by the for profit model. But there's something really intriguing about the independence that you can have in a nonprofit model.

And when I thought about the issue that I would most be passionate about covering, it was public lands.

I know that from my time at outside coverage of public lands, particularly in the first Trump administration, when you're talking about issues like Standing Rock and Bears Ears, those are some of our most popular stories. So I know that there's a real audience for it. And I like the idea of sort of the back half of my career.

I'm 51, so I can start talking about the back half of my career. I'm an old. I like putting it towards something I'm incredibly passionate about.

And so you mash up public lands and journalism, and those are two loves. So that's why I started it.

Colin True

00:10:57.040 - 00:11:45.240

Yeah. I mean, it's interesting to consider, like your role over the last and being informed by all of the changes in media.

I mean, to your point, you started at sort of like probably a golden age in the early 2000s, late 90s, early 2000s, and then having to live through the 2010s, and then to your point, kind of going back to the well again, but also informing that. I mean, just not even outside outdoor media, but like media in general.

I mean, there's been so much upheaval and honestly, we've talked a bunch about on this podcast about how it seems that the individual voices, like podcasts, substacks, whatever it is probably more the future.

Why did you decide then instead of just kind of like maybe leaning into it yourself or sort of like, hey, here's the Kai's blog or whatever you want to call it about public lands. Why do you think we need sort of a whole organization that's dedicated to nothing but news and stories about public lands?

Chris Keyes

00:11:45.320 - 00:14:12.030

Well, primarily it's just because of the incredible contraction that we've seen in media. You know, I cite this statistic all the time, but I think there are 75% fewer journalists than we had two decades ago.

That's journalists like individuals, just individual journalists. Yeah. And now most of that's on the local level with the decline of newspapers. But it's, you know, it's industry wide.

And at the same time, I think public lands issues are going to be with us for decades and decades. But right now there are unprecedented levels of threats to our public lands coming out of this administration.

And you have a media ecosystem that is completely overwhelmed by the pace of change and the number of things being proposed.

And from a national perspective and national media perspective, public lands are kind of number 19 on the list of topics that they're trying to stay on top of. And so I'm really seeing while there is great coverage out there, there's three journalists who started a substack called Public Domain Domain.

And I'm a real fan of what the work they're doing. You know, High country news has always been in this space and does a great job covering public lands.

But I will argue till I'm blue in the face with anybody that we do not have enough journalism journalists covering this space. And so I am trying to stand up a news organization that is solely covering this. And you ask why do we need an organization covering this solely?

I'll give an example. In my time at Outside even knowing how popular public lands coverage was because we had a broad mandate to cover the outdoors writ large.

If I have three great killer assignments on public lands and then I got a fourth one, I might say, hey, this is a great story, but we're kind of, we've already flooded the zone with three public land stories and we're going to pass on this one this time by just being exclusively on this topic. I won't have to turn turn those kinds of stories away and just can.

I think there's something almost liberating about being solely focused on one topic. It just forces you to, you know, make. It's helpful to know what we're not covering as much as it is what we are covering.

Colin True

00:14:12.270 - 00:14:39.290

What can readers expect? Because. Because it's a really interesting point, about 75% fewer journalists.

I kind of wonder how that plays out going forward, especially when a lot of the content of the last 10 years or so in the outdoor space anyway was the listicle style stuff, which now love it or hate it. Honestly, ChatGPT could write a listicle as good as anybody probably right.

It's like evaluate these six things and rank them and it'll probably read a lot like you would have seen something in Outside magazine not that long ago.

Chris Keyes

00:14:39.530 - 00:14:40.760

Fair. Yep. Right.

Colin True

00:14:40.920 - 00:14:52.760

No disrespect to anybody Outside, but it just sort of like that's kind of the world we're in now. And it's as it's evolving. So how are you going to position, you know, Republic to be different?

Like what kind of work can, you know, readers expect from, from, from Republic?

Chris Keyes

00:14:53.400 - 00:16:05.750

So those who know me and have worked for me for a long time know like I am an, you know, a die hard supporter of long form literary journalism. And it's what, it's my core competency, it's what I'm passionate about. It's the kind of storytelling that I know has the most impact out there.

So our first year is really focused on commissioning 10 to 12 investigative pieces that are going to have high impact out there and not necessarily covering public lands on the daily drip of news that's coming out of there, but really focusing on these long lead time, big impact stories that we're going to partner with existing organizations like A High Country News to co publish and reach as broad an audience as we can. So that's the focus of year one. We also want to grow into being a news entity that can cover on the daily.

But that's in order to get this thing off the ground and be as lean as possible. We're just going to be starting off focusing on a newsletter, eventually a podcast, but really on those big investigative pieces.

Colin True

00:16:06.240 - 00:16:07.840

Why'd you choose the nonprofit route?

Chris Keyes

00:16:08.560 - 00:16:15.240

Because I spent 25 years in for profit media. It was, I mean, I'm laughing.

Colin True

00:16:15.240 - 00:16:18.560

You want to be chasing that Toyota ad or whatever for the public lands?

Chris Keyes

00:16:19.440 - 00:18:04.340

I'm laughing, but you can only laugh. I mean, it's been a tough, tough ride.

I've had to lay off quite a few people in my career and that is, if that's ever easy, you better look yourself in the mirror because it's a tough place to be. And I think so much of it is because the, you know, the media has become completely dependent on advertising.

And so whether the entity is doing well or not really, it depends on where's the ad market. And now that the ad market's been splintered into a thousand different places that you can advertise, it's just much harder to capture those dollars.

So why a nonprofit? One of the bright spots in media these days is nonprofit media.

There's more than 500 news organizations now that are nonprofit underneath this umbrella organization called the Institute for Nonprofit News.

And not all of them are thriving, but a lot of them have carved out a really sustainable business model in the space through a combination of foundation support, individual donors, and then their readership. And that's really attractive to me. I mean, I've traded ad sales for foundation sales, essentially.

But I like the idea that I will be responsible for bringing in the revenue and that I will never feel the way I do with some commercial advertisers where there's a.

There's a transactional exchange there, and there's an expectation among the advertisers of what they're going to get and what you're maybe not going to cover. I'll put it that. That way.

Colin True

00:18:05.060 - 00:18:08.020

All right, let's take a break right now and hear from our sponsors. No, I'm just kidding.

Chris Keyes

00:18:11.460 - 00:18:16.300

No, I got to make money, so I'm all for it. Have a sponsor.

Colin True

00:18:16.300 - 00:18:47.820

Don't listen to Kai. All right, we need your ad dollars here in the Rock. No, but I think it. It. You're. You're right.

At some point, everybody kind of, you have to cross that bridge. And like, how do you. How do you balance that out? And then also, you know, I. It'll be interesting to see.

A lot of things will be interesting to see, hopefully we survive the Trump administration and how things shake out afterwards, and the attack on PBS and all that that's happened over the last few months. What happens in media in the coming years and decades should definitely be interesting to track.

And I think this will be something, hopefully, that rises to the fore.

Chris Keyes

00:18:48.060 - 00:20:06.740

Yeah, that's the hope. I mean, I think the pitch I make out there to potential funders is there's two main ways to have an impact on the conservation world. You can.

You can fund, like, specific programs that are designed to protect this. These acres in the Oregon high desert, say, or you can fund public education. And that's essentially what we are.

And I think to preserve for the long run the value of these public lands, you need an educated public.

You need an agitated and animated public that is aware of the issues and armed with information about the challenges that we face and about the importance of these public lands. And without a strong media and with strong journalism out there, that's not possible.

So we are not going to be an advocacy organization fighting to protect a specific area of land, but we are going to be fighting to keep people aware of all the decisions that are being made so that if they decide that that's an important enough place for them to want to save that they get involved, whether with an advocacy group or just simply writing to their congressman.

Colin True

00:20:06.900 - 00:20:43.960

So it's probably easy to look at, well, to hear what you're talking about now. And if you're at all involved in the outdoor industry or as an outdoor enthusiast or whatever, kind of immediately see the need for that.

Given what we've endured in the first few months of the second Trump term. Looking beyond that, again, if we kind of come out of this clean somehow, you know, what do you, how do you expect in peacetime?

You know, how do you expect your what's the role of Republic in more of a normal day to day that we're not dealing with just overt attacks on our public lands? I imagine there's gonna be a lot of focus on what's happening right now as you kind of get things going.

Looking beyond that, what's the kind of content you hope to be doing down the road?

Chris Keyes

00:20:44.280 - 00:22:06.740

Well, I'm pretty realistic in thinking like, yes, we are facing more challenges under this current administration, but to say that there weren't threats to our public lands under the Biden administration or the Obama administration would be naive to the greatest degree.

So to a certain degree, we are always going to be playing defense in the conservation movement and the agencies that are in charge of these lands, they have a broad mandate. They need to balance recreation, conservation and the extractive industries. And that's always going to be part of their mandate.

So again, it comes back to awareness and covering those stories. Now I think that if you just think about preserving and conserving public lands like public lands, issues are so much broader than that.

You can think about issues of access and who gets to recreate on public lands. You can talk about issues of policing and the police work that's done on public lands. And sometimes that gets pretty dicey.

And that's a really important topic going forward.

So I think that broadly speaking, I'm not concerned with 630 million acres to cover, that there aren't going to be compelling stories even when the threats aren't quite as dire as they are now.

Colin True

00:22:07.220 - 00:22:52.050

I guess one of the last big things I really want to talk about, we can get into the nitty gritty of the site itself and what readers should do or potential readers should do. But a lot of what we talk about here in the Rock fight is obviously focus on the business of going outside.

We talk a lot about the making of stuff and the distribution of stuff. If you were advising brands or retailers how to engage with conversations around Our public lands. What would you say to them? What would you want?

Those folks who kind of fueled the outdoor economy in a lot of ways, especially in the human powered space, May I often refer to our brands as they're our celebrities. It's like people care about what our outdoor brands do.

Whether you go outside or not, you probably own some of their stuff and have it in your closet. So what's the role you would like to see the industry play as we look at these more conservation driven topics and public lands in general?

Chris Keyes

00:22:52.650 - 00:24:33.630

Well, by and large, I think the industry's really used their voice effectively, particularly in the first Trump administration, fighting things like either downsizing or elimination of Bears Ears. You had a lot of brands coming out in favor of protecting these national monuments.

I would say, and this is anecdotal, but just watching from the outside, that brands have not been as brave with using their voices this time around and there are little afraid to put themselves out there.

And if I were to talk to those brands, I would say there's really very little downside to being vocal about this issue because it's one of the few bipartisan issues that we have left. Yes, there's always going to be, you know, brands, especially large brands, are afraid of angering anybody.

And so if you take a position on any issue, you run the risk of angering that constituency. But who is the constituency for these outdoor brands? It's the people recreating on these lands. Like, there's very little downside.

It's mostly going to be the people who don't understand the value of these lands and probably aren't going to be your consumer base. And then I think about the fact like when Outside was in its heyday in the 90s, brands really needed outside to reach their audiences.

Now these brands have such a direct way to talk to their consumers through social media and other channels that we really depend on, depend on them to be another source of good information about what's happening on these public lands. So I think it's really important that brands use their voice if they care about these places.

Colin True

00:24:34.030 - 00:26:06.230

Absolutely. And I think. Let's get back to my question, like why we need a republic. I mean, it is just how people kind of consume things these days as well. Right.

I wrote in our outline and you confirmed it by how you used to hand out stories at Outside. Right.

It's like, hey, we would have public land stories and that would be how we would get a lot of information through a more generalist kind of point of view. And I think this is some of what outside's probably learning.

These are my words, not Chris's, but about how hard that is in the modern era, that when you do have very focused topics, sort of outlets, whether it is a podcast or a blog or a news outlet. So I think that's the way people are going to consume things. It makes a lot of sense to have on the brand side. Yeah.

We had Paul Hendricks on from the Conservation alliance to talk about the Branch Republic lands a few months ago. It's probably time for a check in because it does seem like there was a bit of a splash and then it kind of has quieted down a bit on that front.

I think probably tariffs took away from a lot of that conversation on the brand side, but maybe it's time to sort of start bringing that back a little bit as well.

You know, just I saw an op ed by, you know, Yvon Chouinard not that long ago that was being very critical of California's stance on dams and taking the, you know, the Newsom administration to task about, about things like fish. And by the way, I agree with everything Yvon Chouinard said in that article. But this also was like, is this the time?

Is this really what we want to be focused on?

Like, let's distract from what's actually happening in the world because it's, you know, we're at a very much feels like a, a crossroads as a, as a country. So I think that unified voice of, like, how do we, you know, come together is really important to do right now.

Chris Keyes

00:26:06.550 - 00:26:58.250

Yeah. And I think, you know, looking back at this summer, and you're right, the brands for public lands was a great example of brands using their voice.

And I think it was one of the rare times that public lands issues, you know, penetrated the national conversation. And so that you did have quite a bit of national coverage of this issue. And that was great to see.

And there was a lot of rallying around, you know, opposition to Senator Lee's proposal. There are larger threats out there right now that just aren't being talked about to that level.

You know, I look at the roadless rule that could have just as big of an impact as some of these land sales proposals. And it's hard to tell compelling stories about policy, but.

Colin True

00:26:58.570 - 00:26:59.370

Right, sure.

Chris Keyes

00:26:59.770 - 00:27:30.140

And that's our job as journalists, is to find the way in that is intriguing and that is going to reach somebody.

But we need more entities that are really focused on that and how do we get people's attention around these issues that are a little bit dry and not that interesting. And it takes everybody to be doing that.

But that's our challenge, Colin, is how do we make this topic compelling and interesting on a daily basis so that people are paying attention and getting educated versus just tuning out the noise?

Colin True

00:27:30.540 - 00:27:33.740

So can brands contribute to the nonprofit? I feel like they can, right?

Chris Keyes

00:27:34.300 - 00:27:40.780

Yeah, absolutely. Anybody can contribute to my nonprofit right now. The doors are open.

Colin True

00:27:41.740 - 00:27:42.460

Pony up.

Chris Keyes

00:27:44.700 - 00:28:16.690

I mean, I hope to get support from the brands. I mean, that's not where my area of focus for fundraising is.

But I think anybody that I'm talking to that is in the outdoor industry, whether they're going to be a supporter or not, understands the need for this and why this is important and that it can't just be advocacy groups alone that help us, you know, make sure that these lands are protected for the long run. So. But yes, I am open to anybody who wants to support this entity.

Colin True

00:28:19.000 - 00:28:24.920

All right, so like I said, this is out on the 12th. When will content start rolling out? Are things out on the website now?

Chris Keyes

00:28:25.320 - 00:29:08.020

Yeah. So if you go to the website now, you'll see my newsletter, which also publishes articles on the site.

But mostly what you're going to see is here's what we are. This is more of a soft launch. We're announcing that Republic is in the building phase and we are coming. And here's who we are.

Here's our board of directors. I've got a great team. I've got a great team of writers who are really interested in working with us. I've got some assignments in the pipeline.

There's nothing. I don't want people to be disappointed, though, you know, when they visit now, it's not. This is not the fully realized vision for Republic.

The actual content and the bigger storage that I alluded to earlier are going to start rolling out this fall. So late October. Look for that.

Colin True

00:29:08.740 - 00:29:16.490

Readers should now sign up for the newsletter. Contribute, if you can, any other social media following that you want them to do, or we. Are you going to be on all the standard platforms?

Chris Keyes

00:29:16.960 - 00:29:42.240

Yeah, that's going to be later this fall, too. Right now we're just promoting on LinkedIn to try to reach the business community as far and wide as possible. Yes.

So I'm asking people to please sign up for our newsletter, which is, you know, you can. It's a great way to stay informed about what's happening with public lands right now. I'm also an incredible writer, Colin, so it's going to be.

It's worth the price, the free price of admission to get my newsletter.

Colin True

00:29:43.760 - 00:29:46.960

I remember Your editor's notes, they were always very lovely, you know.

Chris Keyes

00:29:46.960 - 00:30:19.610

Thank you. Thank you. So I think, yeah, but broadly speaking, sign up for the newsletter and please contribute. Every dollar makes a difference.

Right now we have essentially paid our startup costs. We have our website out up and running, kind of all those expenses paid. So every dollar that comes in now is getting plowed right into journalism.

So please support us. I can't believe I'm in this position of sounding like an NPR pledge drive, but that's the world I live in now.

Colin True

00:30:20.810 - 00:30:27.570

Coming up after the break, we're going to hear from the South African duo. If we can get whatever music, if.

Chris Keyes

00:30:27.570 - 00:30:34.170

We can get one more caller, if we can get one more caller to pledge $500, we will turn back to regular programming.

Colin True

00:30:34.570 - 00:30:37.370

Who doesn't want a republic shopping bag?

Chris Keyes

00:30:38.650 - 00:30:41.850

Tote bags are coming. Tote bags and trucker hats are coming.

Colin True

00:30:43.280 - 00:31:21.200

Well, are you even a brand or a company? Unless you have trucker axe and tote bags, but yeah, but Rock Fight army, if you're out There, follow on LinkedIn. Sign up for the newsletter.

Also, we are planning on having Chris and Republic are now going to be the public lands correspondents here on the Rock Fight. If there are news, we'll still have Tanya from Outdoor alliance on occasion as well.

But if there's going to be things to report, news stories happening that are going to impact public lands and especially given Chris's background and what he's been able to do to put that industry bent on why it matters, why the folks listening to this podcast would want to hear about this. We're going to be featuring Chris regularly going forward as well. So bit of a partnership.

Chris Keyes

00:31:21.840 - 00:31:30.160

I love it. Colin was one of the first people I talked to about this project back in April and I'm thrilled to be finally putting it out into the world.

Colin True

00:31:30.800 - 00:31:32.800

I lied to you and said being a founder is great.

Chris Keyes

00:31:33.040 - 00:31:33.520

Yeah.

Colin True

00:31:35.360 - 00:31:36.120

There'S no downside.

Chris Keyes

00:31:36.120 - 00:31:40.380

You really did. I thought I would be sitting pretty at the this point. Four months in.

Colin True

00:31:40.380 - 00:32:07.370

I called all the other founders afterwards. I'm like, I got another one. He's totally going to do it. No, man. Hey, listen, I appreciate you coming on to talk about it.

Excited to have you back on with some regularity here to talk more about our public lands and you know, good luck. We're, we're, we're pulling for you. I think this is great.

It's exciting to get new perspectives and outdoor media, especially on something we never really had before. So really excited to see how this unfolds and develops and we're going to be big supporters of you here for sure.

Chris Keyes

00:32:08.000 - 00:32:12.480

Well, awesome. And I really appreciate the chance to reach your audience and tell them what we're up to.

Colin True

00:32:13.520 - 00:32:41.370

All right, that's the show for today. Hey, industry workers, what should the industry approach be to public lands? More engagement. Less engagement.

Go subscribe to republic and then hit us up here at the rock fight by dropping an email to myrockflightmail.com TheRock Fight's a production of Rock Fight LLC. For my guest, Chris Kies. I'm Colin true. Thanks for listening. And another Chris is here to take us out.

Chris demaikz is here, the voice of the rock fight and he's here to sing the rock fight fight song. We'll see you next time, rock fighters.

Chris DeMakes

00:32:41.370 - 00:33:42.220

Rock fight. Rock fight. Rock fight. Rock fight. Rock fight.

Rock fight welcome to the rock fight where we speak our truth Slay sacred cows and sometimes agree to disagree we touch, talk about human powered outdoor activities and big bites about topics that we find interesting like pop culture, music, the latest movie reviews, ideas that aim for the head this is where we speak our truth. This is where we speak our truth. Rock fight.

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