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What's The Deal With Bode Miller's New Ski Brand?

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Adam Jaber from the Out Of Collective makes his return to THE ROCK FIGHT to help Colin dig into Bode Miller's new brand, Peak Skis.

Peak Skis have been making a lot of waves in the outdoor and ski industries. Billed as "the next evolution in ski design" Peak is the new brand from Olympic skier Bode Miller that anyone can invest in due to their crowd sourcing initiatives. But they also are constantly running deep discounts on existing inventory and come with a premium price tag.

So Colin asked brand and retail ski expert Adam Jaber to return to the show and talk about Peak's products, their push into the ski space and how they will likely fair in an overly crowded market.

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