Why The Outdoor Industry Needs Its Cool Back
- colin7931
- 1 hour ago
- 21 min read
Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging, and honest conversation about what’s missing in the outdoor industry.
Here's the rundown!
Hiking vs. Trail Running: Why Obōz believes hiking has never been less appreciated.
Innovation Pressure: How the obsession with the next same thing can hold brands back, and what true innovation actually requires.
Specialty Retail’s Role: Why Obōz waited until 2021 to launch e-commerce and why independent retailers continue to be the heartbeat of the outdoor world.
Operating Under KMD Brands: The advantages and challenges of being part of a New Zealand-based outdoor portfolio.
The Energy Gap: Amy’s case for why the industry needs more personality, more creativity, and more willingness to stand for something.
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Episode Transcript:
Colin True
00:00:00.400 - 00:00:23.840
Hey, are you ready to see the Rock Fight live? That's right. You're gonna catch me. You're gonna catch Chante Saliber.
You're gonna see producer Dave and the consigliere Eoin Comerford at the running event. On Wednesday, December 3rd, we'll be doing a live taping of the Rock Fight in the Training Camp Theater on the Switchback side of the event.
If you were at Switchback Spring, you know how much fun we're gonna have. I hope to see you in San Antonio.
Chris DeMakes
00:00:24.400 - 00:00:31.360
Rock Fight. Rock Fight. Rock Flight. Rock Fight. Rock Fight. Roc.
Colin True
00:00:33.020 - 00:05:15.910
Welcome to the Rock Fight, where we speak our truth, slay sacred cows, and sometimes agree to disagree. This is an outdoor podcast that aims for the head.
I'm Colin True and today it's our second interview from this year's GOA Connect show in Kansas City. But of course, some programming reminders next Monday, meaning this upcoming Monday.
Come back to the Rock Fight for our weekly rundown of outdoor industry topics. One thing you can expect to hear is the response of Iori's new line of ski apparel that is definitely going to be on the agenda on Thursday.
You'll get a new episode of Gear Abbey, join host Shantae Salibair and co host me as we gear Abby our way through your burning outdoor questions.
If you got a question for Shantae, send it to DearGearAbimail.com and hey, do you want more from the Rock Fight Guys, I'm getting close to writing a newsletter. I've actually started writing it. So come back to not come back to subscribe to news from the front Rock Fights.
I can't even say some of you weekly newsletter Right now we're shooting for monthly newsletter. Head to Rockfight Co and sign up today. And lastly guys, we want to hear from you. We want to hear from you.
Whether you leave a review on Apple podcasts and leave us a rating. That'd be cool. Email us@myrockfightgmail.com that'd be cool.
Reach out on LinkedIn, search up Rockfight Co to to reach out and then you can also reach out on Instagram. We're Rock Fight Co. Send us a message. We want to hear from you.
And now let's get into today's show which is another interview from GOA Connect and trail running. Guys, you know we've been talking about a lot here on the Rock Fight.
It's been the category getting all of the attention in the outdoor industry recently. But what about hiking? Hiking is the activity that brings most of us to the Outdoors.
And when we're old and gray and broken from years of adventure, it's probably the last activity we'll do as well. But as an activity, hiking doesn't really show up on the cool outdoor activity spectrum, even if it is something that we all do.
So when you look across the outdoor footwear spectrum, it's no surprise that everyone has added a trail running shoe to their line. Oh, and I mean everyone. By the way, the other day I was served an ad on Instagram promoting Tread Labs new trail shoe.
Yeah, Tread Labs got a trail running shoe. Everyone's got one, guys. But what about a brand like Oboz?
So Oboz is a hiking brand, but it got its start as sort of a cult of personality brand, as founder John Connolly was the marker that defined the brand for most of its first decade in business.
These days, while there are products that can cross over and you can trail run in, unlike their main competitors Marilyn Keen, Oboz still very much leans into the hike of it all. So how does a hiking brand respond to a trail running world?
Well, that's a question we asked Oboz president Amy Beck when we sat down with her at Goa Connect last week. We also got into what it's like operating a US Outdoor brand with a parent company that is half a world away.
And what's missing in the modern outdoor industry in 2025.
So welcome back to the Rock fight where today we sit down with one of my personal desert island all time top five outdoor industry leaders, the president of ob, Amy Beck. You know guys, we've been telling you how unpredictable winter can be. It's mild one week, it's freezing the next.
I've been telling you I grew up in the mid Atlantic. I lived in New England, I've lived in the Rockies, I've lived in the Northwest. You get snow no matter where you live.
It's exciting until it melts and then it refreezes. It's just like going outside. It's its own adventure. Right? And that includes choosing what to wear.
And that's why people have trusted, you know, what I'm going to say. Fjallraven jackets for more than 50 years. Born and tested in Sweden, they're made to handle everything from everyday cold to true arctic extremes.
The philosophy? It's simple. Build outerwear that performs, protects and lasts.
From the KEB Gore Tex jacket to the expedition pack down hoodie, you'll find something to suit the winter conditions you know are on the way for your neck of the woods. Hey, you want to see for yourself. Check out fialraven.com Guys, the air is cooling down and the trail, well, it's beckoning.
And Lem's is ready to move with you on that trail. Hey, Lem's shoes.
They've got some new shoes that you need to check out, like the Trailblazer Mid, the mighty Trail Thrasher, and the insulated Brek boot. Get your Lem's boots to get ready for the season ahead. And hey, attention outdoor retailers. Lemz recently expanded their wholesale sales team.
Dealers like the Pedestrian Shop in Boulder and Gearhead Outfitters, which are kind of all over the place. They understand the LEM's difference, and it's now easier than ever for you to get on board and succeed with the best fitting shoe around.
Reach out to LEMS today and get in touch with your local rep. Or head to lemshoes.com to learn more Lems, where less equals more. Look, we all know that the Rock Fight is the voice of the outdoor industry.
And as such, I'd like to introduce a new brand just hitting the outdoor scene.
Chris DeMakes
00:05:15.910 - 00:05:17.230
Everyone. Hey, everyone.
Colin True
00:05:17.230 - 00:06:06.750
Yeah, you in the back, listen up. Meet Travoca.
Trovoka empowers outdoor enthusiasts and adventurers with elegantly rugged products that enhance every journey from the backcountry to the backyard.
With a lineup of gorgeously designed E coolers, power stations, and camp kitchen products, Trovoka crafts premium outdoor gear that empowers you to bring the amenities of home without compromising on style or performance. And retailers. Hey, do you want to learn more about bringing Trivoca into your shop?
Well, find them on trivoca.com or message them on LinkedIn where they are. Trovoca USA. Well, we're finally here on the Rock Fight with Amy Beck, president of Obo's Footwear. Long time coming.
We've been circling each other for a while, Amy, trying to figure the sizing each other up. How are we going to make this happen? And you're finally here at GOA Connect.
Amy Beck
00:06:06.830 - 00:06:11.470
Yes, I am. And I'm so excited to be here with you guys. It's awesome.
Colin True
00:06:12.990 - 00:06:35.280
So we're here obviously with Owen Comerford. Producer Dave is here.
We got done earlier today, Amy recording with Tony Post, and we obviously talked a lot about trail running, which is the outdoor industry category du jour these days. So OBO is, you know, kind of known as a hiking brand.
So how does all this, all of this attention that trail running is getting sit with you and the crew and Bozeman right now? Are you like, fuck off? Trail running wow.
Amy Beck
00:06:35.440 - 00:06:38.960
You know, we love trail running. We do. I mean, a little.
Colin True
00:06:38.960 - 00:06:41.520
Oh my God, we're going right into the chalk answers.
Amy Beck
00:06:41.520 - 00:06:56.580
Amy, like Oboz has been doing trail running shoes for the, since the beginning. I mean, John wanted to be a freaking trail running brand, believe it or not. But you know what?
Trail running for us is just hiking a little bit faster.
Colin True
00:06:57.940 - 00:07:08.820
Well, I was going to ask you because like all of your, the big kind of, the Merrells, the Lowas, the Kings, they have introduced a trail running line. Will there be a, you know, a specific trail running shoe for mobos at some point?
Chris DeMakes
00:07:08.900 - 00:07:09.260
No.
Amy Beck
00:07:09.260 - 00:08:08.050
I mean, I don't want to give all my secrets away here, but you know, we're absolutely. I mean, trail running is obviously, like you said, it's du jour.
But you know, most of our katabatic, fast and light product, it's built with trail running in mind. And our team is. There's a lot of trail runners on our team. You know, we just haven't been shouting it from the rooftops.
I mean, also, as a brand rooted in hiking, we know a lot of trail running product is being used for hiking and a lot of hiking happens during trail runs. So we're making product that is suited for the trail. We're just not out there positioning it 100% all the time as trail running.
I mean, that's just not, that's not where we, that's not where we are focused right now. But in the future, you know, we're making products that's faster and lighter because that's what the consumer wants.
But we have a little bit more intel on what they actually need on the trail.
Colin True
00:08:08.340 - 00:08:08.460
Right.
Eoin Comerford
00:08:08.460 - 00:08:26.020
Because we look at, let's say, the katabatic wind, very lightweight shoe, carbon fiber plate, nitrogen infused midsole. I mean, if you just said those things to me, I would go, oh, it's a trail running shoe. And at $185, I mean, that's.
Why isn't that a trail running shoe?
Amy Beck
00:08:26.020 - 00:08:48.760
It is, it is, Alan. It is a trail running shoe. Abso freaking lutely. In fact, there's a guy in this building that wrote us one of the best reviews I've ever.
And it wasn't a paid review, it wasn't an affiliate.
You know, he went on a 45 mile trail running or trail backpacking, but then he did some trail running and he's like, okay, wait, this shoe can do both. What the hell?
Eoin Comerford
00:08:49.320 - 00:09:18.280
Yeah, yeah. So I don't know if you're familiar with the Mammut campaign where they come in and they rescue products. They've got mountain wear. Right.
They rescue products that are being used in an urban environment to bring them back to the mountain.
So talking with the brand geniuses here, what we think your campaign should be is that you see somebody, you've got people by the trail and you see somebody running in a pair of bobos and you tackle them and they say, no, no, these are only for hiking.
Amy Beck
00:09:18.280 - 00:09:40.330
100%. Absolutely. Never shall you ever cross over and do that. I love it.
No, I mean, right, like at some point telling the consumer what they need to do in the product is. Right.
An age old problem that we all have told ourselves what these people are going to choose to use the products, how they choose to use the products. Right, Absolutely.
Eoin Comerford
00:09:41.610 - 00:10:14.630
So back at Moose Chart, we used to do these surveys, customer surveys, we would get 30, 40,000 responses and 1 of the questions was always, what outdoor activities do you get into? Hiking was always number one. Like 85% of the people said hiking. I mean rock climbing was like 10%.
I mean there were lots of ones that were really down there. But I mean, hiking is so core to the industry. It is the on ramp to the outdoor industry and outdoor activities for so many people.
And yet somehow it kind of doesn't get as much love as it should. Is that an opportunity for a brand like Oboz?
Amy Beck
00:10:14.630 - 00:10:53.330
Absolutely. I mean, that's why we leaned into this love hiking campaign, because hiking doesn't have an advocate out there and most people do it. Right.
To your point, people hike to train for, they hike to fish, they hike to ski, they hike to do a lot of things. And it's not this thing that you're associating yourself with. Oh, I'm a hiker. Most people are hiking at some level a lot.
You know, we've been in the industry for a long time, right. And we remember brands we laughed at when they leaned into trail running. Right. And now it's driving the industry.
But we believe people will always hike. To your point. Yeah.
Eoin Comerford
00:10:54.450 - 00:11:31.530
So we're here actually on the floor of Goa and last month I put together something on LinkedIn called the brand Brand Retailer Partnership rating. And basically what I wanted to do was see how brands presented online and how supportive that was of special retailers.
It looked at things like, do you have sale messaging, do you have a constant sales section, do you have a percent off discount when you come onto your DTC site, do you support your local retailers, you promote that, you have it in stock, all of these things. Oboz was a perfect 100 score.
Amy Beck
00:11:31.690 - 00:11:32.890
Okay, thank you for that.
Eoin Comerford
00:11:33.610 - 00:11:38.250
And the only truly perfect score. So first of all, kudos.
Amy Beck
00:11:38.410 - 00:11:39.050
Thank you.
Eoin Comerford
00:11:39.290 - 00:11:43.850
Secondly, talk to me about how you view specialty retail.
Amy Beck
00:11:44.250 - 00:12:03.110
I mean it is the backbone of how our business even became. I mean there's no. We wouldn't be who we are today without specialty retail.
So I think it's incredibly important that we continue to support specialty retailer or we don't have an industry, in my opinion.
Colin True
00:12:03.750 - 00:12:09.030
Does that dissuade you from the direct business? Is that something you can, you can kind of have it both ways, right?
Amy Beck
00:12:09.190 - 00:12:28.310
Yeah, I think that's, I mean we're, you know, we, we believe that we can behave. We can behave and still, you know, support our own.com business. You know, we're late to the party.
I don't know if you guys know, but you know, we didn't start our own, our own trading website until 2021.
Colin True
00:12:29.030 - 00:12:29.870
Did not know that.
Eoin Comerford
00:12:29.870 - 00:12:34.130
Did you know that? Oh yeah, Yes, I knew that and I had talked. But that is insane.
Amy Beck
00:12:34.130 - 00:12:36.090
It is insane. It is, right?
Colin True
00:12:36.090 - 00:12:40.010
You definitely win the dedication to specialty retailer award here at Goa Connect show.
Amy Beck
00:12:40.010 - 00:13:31.550
And you know, it's fun. Like I walked into my very first OR show with Oboz in 2019.
My only, actually my one and only because I, as soon as I started we went into pandemic time and John had literally put placards. I don't. Did I tell you this story?
He put like Plexiglas glass printed out inserts in there that had the shopping cart with a circle and a red line through it doubling down on no E Commerce. No E Commerce. And I was like, oh amazing. We might need to rethink that.
But I do think when we did launch we were very intentional around how we behaved online because we do believe it's important for us to live in a symbiotic relationship with our retail partners.
Producer Dave
00:13:31.970 - 00:13:40.690
I think it says something that a hiking brand would put as many obstacles in front of the E comm consumer as possible. So that I think that just goes, that's just really on brand.
Amy Beck
00:13:40.850 - 00:13:41.730
Absolutely.
Colin True
00:13:44.610 - 00:13:59.810
So it's not unusual for a brand in the building where we're sitting, right. To have a parent company, Oboz's parent, kmd, based in New Zealand, that's kind of a world away. Is that a hindrance? Is that an advantage?
A little both. Like how do you, how does that affect what you do on a daily basis?
Amy Beck
00:13:59.890 - 00:14:31.670
No, it's a great question. I mean it is a little bit of both, I will say. You know, they are.
And we do live in the Upside down world sometimes because that is across the world and we are owned first and foremost. When Kathmandu bought us before KMD brands, they are a retailer, our number two retailer and so we sell to them.
And so the benefit is if we use that as a huge learning to test and trial and support.
Colin True
00:14:31.670 - 00:14:32.550
And double dipping.
Amy Beck
00:14:32.550 - 00:15:29.030
And double dipping, absolutely. You know, well that, you know, there's a whole margin game there that they, you know, that they get it all. But that's a different story.
But no, it's been, it's been a little bit of both. I think, you know, we, we learn a lot from them.
From a retailer perspective, they learn a lot from us around, you know, the US market, the North American market, which is wildly different than the New Zealand and Australian market just in the fact that, you know, L.A. county is about the size of their two big countries. Continents. Yeah, so it is, it's a. And then we, they're incredibly supportive of us.
They want us to win, which is a really great place to have a parent company be. They want us to win.
They want us to, you know, they want us to succeed in this market and then they want us to continue to, you know, they learn a lot from us as well. So I think it's a two way street, which is pretty nice.
Eoin Comerford
00:15:29.270 - 00:15:40.050
Yeah. So I mean obviously KMD has had some challenging quarters here of late. How does that impact a brand such as yourself? That's within the portfolio.
Amy Beck
00:15:40.290 - 00:16:41.570
No, it's a great question. I think that it's actually been a little kick in the pants for all of the brands. We have a new CEO, my boss and he is from Nike.
So he's all about the consumer experience, all about product, all about brand. And it's been a kick in the pants like we had to rethink our strategy across all three brands.
Rethink its strategy as KMD brands and have relaunched a refreshed, an energized portfolio campaign with how we're going to grow the business. Kathmandu for us is the cash cow. Right. They're retailer vertical so getting them back on track and profitable is awesome for all the brands.
And we're the baby brand in the portfolio. So allowing us to continue to invest and try and break through in the environment that we're in. So it's so, it's exciting.
Eoin Comerford
00:16:42.450 - 00:17:16.170
Speaking of investing, one of the tropes of the industry here is oh, there's no innovation. Sometimes I think there are brands like Oboz that are doing things.
You're stepping out there with new styles, new colorways, new lines like Adabatic, et cetera. But sometimes I feel like the industry actually just pulls you back and say, no, no, no, we just want this from you.
Get more sawtooth, more of this, or more of that.
So how much of that do you see that it is actually harder to innovate in the industry sometimes because people just want the same old stuff from the same old brands.
Amy Beck
00:17:16.330 - 00:18:03.960
It's so hard. It's such a good question. I mean, we are a sawtooth Bridger brand to most people, I think in the specialty arena.
It's another reason I really believe in specialty is they're willing to try things with you and partner with you in a way that the big boxes just absolutely aren't. So I think as we continue to innovate, But I also think innovation comes in the form of more than just product.
And if from a brand like Oboz, where we can really innovate is that connection, that authenticity that, you know, activating and really doing what the industry really used to do a lot of is change lives through the outdoors and tell those stories. What we need to do better is tell more of those stories because we have them and they're pretty inspiring.
Colin True
00:18:04.120 - 00:18:32.150
Well, that good segue into sort of the last thing we wanted to talk to you about. Like, we've known each other a long time. I think one thing we've always connected on was that sort of the era in which we entered the industry. Right.
And you've always been really supportive about what we're doing here in the rock play because you kind of share our point of view that our industry is special, but that it probably could stand to be shaken up a little bit.
You know, what's missing in the industry these days, to your point, kind of build off of what you just said, like, what needs for us to kind of maximize what's happening. How can we maximize our potential in the outdoor industry? From your point of view, you.
Amy Beck
00:18:32.150 - 00:19:00.030
Yeah, no, it's a great question. I mean, I think about it all the time, probably more than I should.
I think that there's an energy that everyone keeps talking about that's missing, you know, and wherever that comes from. But it's that energy of. And that. And that kind of cool factor. We're losing a bit of this industry used to.
I mean, when we started, Colin, I mean, there was. We did. You know, you don't make as much money as you do in other industries, you know. Right. But we wanted to be a part of something.
Colin True
00:19:00.270 - 00:19:00.570
Right.
Amy Beck
00:19:01.040 - 00:19:09.920
And so whatever it is the industry needs to do is to make sure. That we're starting to feel. Feel that there were part of something bigger than what we are individually.
Colin True
00:19:10.400 - 00:19:42.050
It's an identity thing, I think. Right. I mean, because it was kind of a contrarian subculture kind of driven industry.
Even if these sort of big brands with big products were coming out of it, it still was like, I'm going to go hiking this weekend. Like, what? That's so weird. I'm going to go to the movies. You know, it's kind of thing.
And now, which is a good thing, that participation is increasing and people know more about getting outside.
But then for us kind of old timers, that's why, I think, why you hear that pushback from the people on our demo to be like, no, it's got to get back to the core. And it's got to be. It's like, yeah, those, those days are over, man. We got to forge a new identity here.
Amy Beck
00:19:42.050 - 00:20:27.640
Absolutely. Absolutely. And like you said, there's more participation, but we're not keeping them. You know, we're not keeping them. We're not keeping them engaged.
And I think that that comes from being, you know, being cool and continuing to innovate in ways that, that keep attention coming to the, you know, to the, to the consumer. How do we find community is so important?
I mean, I look at the run industry right now and I'm just so enamored by them because they're built, they've diversified their consumer. We haven't. We have to diversify our consumer. And I mean that in a lot of different ways. Right. But we have to do that.
And they're building community at a level that. What's our version of that? What's our version of the run clubs, you know, that meets on a regular basis?
Eoin Comerford
00:20:27.640 - 00:20:27.910
Right.
Colin True
00:20:28.780 - 00:20:30.060
What'd you say, Trail runners?
Amy Beck
00:20:31.020 - 00:21:02.510
No. Right. Like, what is that convening moment of building that community? Because that also is a retention factor for us as brands.
I mean, we don't keep people as long as we used to. I mean, back when we started in this industry, you were in the industry for 20 years or, you know, for your whole life.
We need to build that, build that back up. And that comes from the community. It comes from being cool. It comes from.
And energy that the industry needs to form and we've got to figure out a way to do that. And you know, we.
Colin True
00:21:02.910 - 00:21:27.050
This is where the brands need to shoulder some of this too, though, Right? Because it's like the. It felt like you were part of something. I remember joining Timberland and being like, I am now. Officially part of something.
And it. And I'm not, you know, that wasn't without its struggles and everything. And you have your career path, whatever.
But it definitely feels like that there is a bit of that missing in terms of, like, the way brands are sort of leading in that regard. You know, they're the ones with the money, right? Like, they're the ones that were out there, like, you know, a lot less.
Amy Beck
00:21:27.050 - 00:21:28.050
Than we used to have.
Colin True
00:21:28.210 - 00:21:29.970
Not you. I meant the royal.
Amy Beck
00:21:29.970 - 00:21:33.410
You tariffs eat up money.
Colin True
00:21:33.650 - 00:21:47.330
That's true. But it's like that is where I think it has to that point of view and that kind of bold vision. And we've talked a lot about.
About some brands recently who feel like they're being maybe a little too quiet. It's like now's the time to speak up, not just for political points, but also because that's what an outdoor brand should be.
Amy Beck
00:21:47.330 - 00:22:06.350
Yeah, absolutely. I mean, and that's. That goes back to that. If we don't stand for what we're selling, then what in the world are we doing, right?
I mean, what' the reason to believe? So I do think. I mean, I don't know the answer. I do think that we can figure it out.
I think we've got to just do something instead of keep talking about it, because all talk is. Is talk.
Producer Dave
00:22:06.830 - 00:22:31.580
What's missing from this is that we talk about the shows and the central, you know, gathering the brands. Are they going to invest in this? But the media landscape, we need cheerleaders.
And brands have to be cheerleaders and they have to support our messaging. We don't message to the greater world about how awesome this is. And if we don't do that, we're not going to. We have no hope of attracting new people.
Colin True
00:22:32.220 - 00:22:42.460
Dave, that's not true. I read a listicle this morning about Pie A. I'd written about the top five shoes I should wear to go shopping. All right, so what do you mean?
What's more. What's less exciting than that?
Eoin Comerford
00:22:42.780 - 00:22:43.500
Touche.
Colin True
00:22:45.660 - 00:22:46.940
No, but I mean, it's a good point, right?
Amy Beck
00:22:46.940 - 00:22:47.560
Yeah, yeah.
Colin True
00:22:47.560 - 00:22:50.360
Media landscape is a little. Yeah, we could use some more excitement there, too.
Amy Beck
00:22:50.360 - 00:23:23.140
Absolutely. Absolutely. I mean, I think that is that hype up around, you know, I mean, because we.
People are still going outside, they just might not be thinking about. I mean, we're competing with so many other things than we used to compete. Competing with. Right.
We're competing with screens, we're competing with, you know, I mean, their kids are going and they're playing sports and they're you know, they're outside. So we need to introduce them to that. We need to introduce them to the. The passion that we all have. We all have it.
Like, how do we get it out there in a way that is, you know, authentically us?
Colin True
00:23:23.380 - 00:23:26.140
So what's. So what's what we think Oboz can do?
Amy Beck
00:23:26.140 - 00:24:38.920
You know, I mean, for us, we really believe. I mean, we're very grassroots.
So I think that, you know, continuing down that path, bringing in people, you know, in a more massive way is really important to us, just to experience that. I mean, we feel like. And that's where we go back to hiking, right? And when you hike, you can have conversations that you don't normally have, right?
Where you're sitting across from, you know, from each other, looking each other in the eye. You can walk up that mountain and have. And be really vulnerable. You find more sames than differences.
So if we can get more people in that community feeling and getting them outside doing that, organically doing that. I mean, you know, doing it through Strava apps, like, we've done a lot of that, but, you know, continuing to break through in the.
In the environment that we're in. I do believe, like you said, the industry convening, like. Like, if we're gonna convene, let's freaking get outside when we're convening.
Cause we are an outdoor community.
So if we can do that, then I think we can bring brands together, I think we can bring customers together, consumers together, retailers, whatever the hell we wanna say. Everyone come together on a common ground because we wanna get outside. That's what drives. It's in the name.
Colin True
00:24:39.400 - 00:24:40.160
It's in the name.
Amy Beck
00:24:40.160 - 00:24:40.920
It's in the name.
Colin True
00:24:41.640 - 00:24:48.040
All right, everybody. Amy Beck, outdoor industry hype, man, she's like the Flavor Flav of the outdoor industry. We're gonna get her a big clock.
Producer Dave
00:24:48.680 - 00:24:50.120
Set to Outdoor Time.
Chris DeMakes
00:24:50.120 - 00:24:50.840
Exactly.
Colin True
00:24:50.840 - 00:24:56.520
We're gonna have Amy just roam in the halls, get outside. So thank you so much for joining us, Amy.
Amy Beck
00:24:56.520 - 00:24:58.840
Thanks for having me, guys. Nice to see you all.
Colin True
00:25:01.080 - 00:25:20.220
All right. The Rock Flight's a production. Rock Fight, llc. Today's episode is produced by producer Dave Art direction provided by Sarah Genster.
For the consigliere Owen Comerford, I'm Colin True. Thank you for listening. And here to take us out like he always is, it's Chris the Manx. He's gonna sing the Rock Fight fight song.
We'll see you next time, Rock Fighters.
Chris DeMakes
00:25:20.220 - 00:26:20.950
Rock Fight. Rock Fight. Rock Fight. Rock Fight. Rock Fight. Rock Fight.
Welcome to the Rock Fight, where we speak our truth Slay sacred cows and stun sometimes agree to disagree.
We talk about human powered outdoor activities and big bites about topics that we find interesting like pop culture, music, the latest movie reviews, ideas that aim for the head this is where we speak our truth. This is where we speak our truth.
Rock fight, Rock fight, Rock fight welcome to the rock fight Rock fight, Rock fight welcome to the rock flight Rock flight Rock fight, Rock fight, Rock fight, Rock fight Welcome to the rock fight Rock fight Rock fight, Rock fight.