Lululemon's New Shoes & Icebreaker Misses Their Plastic Removal Deadline
- Feb 5, 2024
- 1 min read
Colin gives his thoughts on the public messaging of two headlines to come out of the outdoor industry last week.
First up is the news that merino-centric apparel maker Icebreaker missed their 2023 deadline to remove plastic fibers from their products.
After that Colin digs into the news that Lululemon is launching a lineup of men's footwear. Should Lulu do this?
One of these headlines gets a few more rocks thrown at it than the other. Which one? The answer may surprise you.
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