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Lululemon's New Shoes & Icebreaker Misses Their Plastic Removal Deadline


Colin gives his thoughts on the public messaging of two headlines to come out of the outdoor industry last week.


First up is the news that merino-centric apparel maker Icebreaker missed their 2023 deadline to remove plastic fibers from their products.


After that Colin digs into the news that Lululemon is launching a lineup of men's footwear. Should Lulu do this?


One of these headlines gets a few more rocks thrown at it than the other. Which one? The answer may surprise you.


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