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Wolverine Punts Sperry To Authentic Brands & How Outdoor Brands Lose Their Authenticity


Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news from last week that Wolverine has sold iconic footwear brand Sperry to Authentic Brands.


Authentic Brands has put together an incredible roster of brands and a successful strategy to become one of the largest outdoor lifestyle networks in the world. How do they do it? We'll dig into that as well as ponder how a brand that was founded on a purpose can lose their authenticity with consumers.


Read the Glossy.co article Colin reads from in this episode by clicking here.

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