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Your mom knows everything you've ever done. So does ours.


Rock Fight Action Figures... Can't Hear Nature Hiker
Did you hear that? Of course you didn’t. You’re on an outing with the Can’t Hear Nature Hiker! This cutting-edge action figure comes...
Jun 21, 2024


BREAKING NEWS: Tick Mitt Nit Pick
SALT LAKE CITY, UT— Tick Mitt, the maker of the innovative tick removal system of the same name, was awarded ‘Product of the Year’ during...
Jun 19, 2024


Aisle of Paradise
Legendary trade show critic Booth MacGyver returns from sabbatical to take on GOA Connect For those that know me, I’ve been on sabbatical...
Jun 15, 2024


Rock Fight Action Figures... The Swag Hound - Promo Prospector
Some say Swag. Others say Schwag. But he calls it FREE! You know him because he’s been at every show since 1989. He’s a Promo Prospector...
Jun 13, 2024


Outdoor Industry Organization Adds Second June to Calendar
Expands Opportunities for Trade Show Participation Despite Pushback From Gregorian Monks RENO, NV — In a groundbreaking move, the Outdoor...
Jun 12, 2024


BREAKING NEWS: Spontaneous Open Toe Sandal Committee Convenes At Trade Show
Spontaneous Open Toe Sandal Committee Convenes on Show Floor of Grassroots Connect RENO, NV– Initial reports indicate that an Open Toe...
Jun 11, 2024


Hiking Group Plans Epic Thru-Hike Across Freeway Overpass
EUGENE, OR - In an audacious bid to conquer new frontiers, the highly regarded hiking group "Trailblazers" has announced plans for an...
Jun 8, 2024


Front and Center: Sleeping Bag Innovation Now Trendy Addition
Once only the province of jackets, and then the humble sleeping bag, the ‘center-zip’ trend is sweeping the nation. Retailers are...
Jun 8, 2024


Rock Fight Action Figures... The Off Leash Dog Walker!
Meet Zeke, The Off Leash Dog Walker! Long before you see him, you’ll know Zeke’s on the trail. How? Because his unleashed dogs are always...
Jun 6, 2024


BREAKING NEWS: Sierra's Celebration Gets Scary
Sierra Incites Mass Panic While Celebrating 100th Store Opening with SAW-Inspired Promotion SHEBOYGAN, WI— In an unexpected twist on the...
Jun 1, 2024


What's So Great About The Great Outdoors?
A couple months back I got a phone call from a guy, let’s call him Mr. Muir, who runs a surfy non-profit focused on environmental causes....
Jun 1, 2024


BREAKING: Awesome Sauce Faces Loss Of Awesomeness Designation After Reddit Scandal
Spring Energy, the maker of Awesome Sauce Gel, has been forced to remove the product from its website after recent accusations that it...
May 31, 2024


Rock Fight Action Figures... River Dave: The Crusty Old Boatman!
Meet River Dave The Crusty Old Boatman! River Dave is the original crusty old boatman and a true legend. His zest for life is as...
May 30, 2024


We Lost The War. Join The Crocs Resistance.
The Great Crocs War began in 2002. What was first thought to be a goofy looking footwear option for boaters and gardeners spread like a...
May 25, 2024


The Forgotten Ingredient (Brand)
There’s more than meets the eye in this little entry in the July 2002 issue of SNEWS. It’s about the ‘Leader in Phase Change Technology’...
May 25, 2024


PsyNet's Campfire Tales: Gen X Shakespeare*
Prompt 20: Re-write Hamlet's Soliloquy from Act 3, Scene 1 of Shakespeare's Hamlet using stereotypical langue and cultural references...
May 24, 2024


Olukai Dives Into Surfboard Market Powered By Pickleball
IRVINE, CA – Olukai, known for its popular open-toed sandals, is making waves with its new line of surfboards designed specifically for...
May 24, 2024


Rock Fight Action Figures... A Squad Of Cairns!
Introducing A Squad of Cairns! The action figures you probably didn’t need, but who will show you the way whether you like it or not....
May 23, 2024


Let's Fucking Cool It With Ice Baths Already
For fuck's sake, can we just all take a beat when it comes to sitting in a tub full of ice water? Regular listeners of THE ROCK FIGHT...
May 18, 2024


Here We Go Again
For this week’s Outdoor History, we’re looking back almost 20 years to the day. And full disclosure, it’s this reason I selected this...
May 18, 2024
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