top of page
Your mom knows everything you've ever done.
So does ours.
The Tariff Rollbacks Explained & A Public Lands Call To Action
Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. Click to...
May 13
The Self-Inflicted Wound Hall Of Fame! Plus: Takeaways From REI's Annual Member Meeting
Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today....
May 12
Public Lands Move To The Front Of The Pack
Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance  to talk about what is happening with our public lands. And there is a...
May 9
Overlanding The Poles, New Rules On Everest & The Plans For Our Public Lands
Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor...
May 7
Walking The Path: What Adventure And Cancer Can Teach Us
Today Doug opens the container with adventurer Eric Larsen. Click to listen on your favorite podcast app! Doug begins the show by sharing...
May 6
Defining The Impossible Choices In The Trump Tariffs
Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor...
May 5
Dawn Patrol Is Still Too Early & A Tribute To An OG Rock Fighter
Click to listen on your favorite podcast app! Colin is rolling solo today and he starts the show reflecting on an early episode  of The...
May 2
The US From 'Tip 2 Tip', Injinji Makes Apparel & Strava's 'Performance Predictions'
Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of...
Apr 30
When In Doubt, Trust The Story
Today Doug opens the container with Mountain Gazette's Mike Rogge. Click to listen on your favorite podcast app! Doug opens the show by...
Apr 29
MEC Buyer Revealed? Plus: A Retailer's Response To The REI Exclusivity Rumors
Click to listen on your favorite podcast app! Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update...
Apr 28
Binge-watching & Backpacks: Reviewing Outdoor Pop Culture
Click to listen on your favorite podcast app! "Are you not entertained?!" Today on the show Colin is joined by outdoor pop culture...
Apr 25
Delay Everything
by: Wes Allen, The Rock Fight's Retail Correspondent Years from now, when I look back on however many Trump administrations we end up...
Apr 23
A Wave Pool In Utah's Desert & The Two Divers Who Were Left Behind
Click to listen on your favorite podcast app! Today Colin and Justin Housman hit the following outdoorsy topics and headlines! Colin...
Apr 23
The Highs, the Lows, and the WTFs of Outdoor PR
Today Doug opens the container with outdoor PR pioneer, Chris Goddard. Click to listen on your favorite podcast app! Doug opens the show...
Apr 22
Is REI Demanding New Product Exclusivity? Plus: Passenger Presses Pause
Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for...
Apr 21
Where Do National Shows Fit Into A Small Show World? The Functional Fabric Fair Reaction Pod! Plus: RIP Bob Woodward
Click to listen on your favorite podcast app! Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric...
Apr 18
The Jack Wolfskin Acquisition, REI's Apology & The Tariff Saga Continues
Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal...
Apr 16
Compete Like You Mean It, Laugh Like You Love It
Today Doug opens the container with Billy Demong. Click to listen on your favorite podcast app! Doug opens todays show by talking about...
Apr 15
Breaking News: BioLite Acquires Goal Zero
Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking...
Apr 15
Five US Made Outdoor Brands You've Never Heard Of & The Return Of The Dire Wolf!
Today on the show Colin and Justin Housman open things up by talking about the news  that scientists have brought back the extinct dire...
Apr 11
Brands For Public Lands: The Outdoor Industry Speaks Up! Plus: Is Nature Really Non-Partisan?
Today on the show we start by helping to break the news about Brands For Public Lands , a coalition of outdoor industry businesses who...
Apr 9
How Can We Experience Re-Enchantment?
Today Doug opens the container with author Brooke Williams. Click to listen on your favorite podcast player! The episode opens with Doug...
Apr 8
Trade Wars & Trailheads: What The New Tariffs Mean For The Outdoor Industry
What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about...
Apr 7
It's Time For The Outdoor Industry To 'Prop Up The Girls Club!'
Today on the show Colin takes a look back at an age old outdoor industry problem. Click to listen on your favorite podcast player! The...
Apr 4
bottom of page