Click here to listen on your favorite podcast app! Today on The Rock Fight , Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand  showdown. Focusing on Brand Position, Retail Appeal, and wear test performance, the trio have a look at Speedland , Norda , and Mount to Coast  to crown one who will move on to the next round (provided there will be a next round). But before the big

Click to listen on your favorite podcast app! The Brief is back! Today on The Rock Fight Colin and Producer Dave break down Mammut’s Mountain Wear Rescue   campaign. They’re joined by Mammut’s Chief Marketing Officer Nic Brandenberger , who shares the inside story of how the campaign came together, from the insight that “8 out of 10 jackets never see a mountain”  to the decision to embrace humor. Episode Topics: How Mammut’s team turned an internal truth into creative gold Th

Click to listen on your favorite podcast app! Today on The Rock Fight, Colin, Eoin, and Producer Dave return with Outdoor Industry Buy or Sell as they name what’s hot (and what’s not). Here's the rundown! Rough Q4 on the way? Multiple reports this past week paint a less than rosy picture for the end of the year. (06:44) A new survey names what is trending with teens. Spoiler: it's not Puffin Drinkwear. (12:17) The Rock Fight Lightning Round! Rutabaga changes course, Runnin' a

Click to listen on your favorite podcast app! Today on The Rock Fight, Colin is joined by Shawnté Salabert to break down her trip to Title Nine’s Pitchfest 2025, where women founders are reshaping the outdoor industry from the ground up. Since 1989, Title Nine and its founder Missy Park have been putting money behind women-led brands; more than $1.7 million in Pitchfest investments and $72 million in total purchasing power. Shawnté attended this year's edition and shares what

Click to listen on your favorite podcast app!  Introducing The Rock Fight Deep Dive! A new series where we team up with a partner for a deeper look at an outdoor industry topic. Today Colin takes an unfiltered look at the state of fabric innovation in the outdoor industry by heading to the Functional Fabric Fair in Portland, Oregon. Prompted by a listener letter asking whether the industry’s obsession with lifestyle over performance has killed innovation, Colin hits the trad

Click to listen on your favorite podcast app! Today on The Rock Fight , Colin, Eoin, and Producer Dave tackle a chaotic week for outdoor retail, from store closures to corporate pivots and questionable marketing moves! On the docket! REI shutters its SoHo and Boston stores: Both shops are unionized, sparking speculation about whether this is cost-cutting, anti-union, or just part of the Peak 28  overhaul. (03:55) Orvis blames tariffs for closing 36 stores: Are we sure it isn

Click to listen on your favorite podcast app!  Today on The Rock Fight, Colin digs into the question: what the hell is an “emerging...

Click to listen on your favorite podcast app! Today on The Rock Fight , Colin,   Eoin Comerford , and Producer Dave  tackle a packed week...

Click to listen on your favorite podcast app!  In this instant reaction episode of The Rock Fight , Colin  and Eoin Comerford  break...

Click to listen on your favorite podcast app! Today on The Rock Fight , Colin and Producer Dave break down the latest headlines in the...

Click to listen on your favorite podcast app! Could Outdoor Economy Conferences  be the future of industry gatherings? Today on The Rock...

Click to listen on your favorite podcast app! Welcome to Open Container, where today we're discussing one of the defining features of the...

Click to listen on your favorite podcast app! Today on The Rock Fight , Colin, Eoin, and Producer Dave are joined by Darren Bush ,...

Click to listen on your favorite podcast app! Today Colin sits down with Lindsay Shumlas , CEO of Cotopaxi , for a conversation about the...

Click to listen on your favorite podcast app! It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider...

Click to listen on your favorite podcast app!  Today on the show Colin is joined by longtime journalist and former Outside  magazine...

Click to listen on your favorite podcast app! Today Colin and the Monday Boys (outdoor industry insider Eoin Comerford and brand &...

Click to listen on your favorite podcast app! On this episode of The Rock Fight , Colin sits down with Todd Frank , owner of The...

Click to listen on your favorite podcast app! Today Colin is joined by The Monday Boys (outdoor industry insider Eoin Comerford and brand...

Click to listen on your favorite podcast app! Today on The Rock Fight, The Brief is back! The Brief is a look at the brand and creative...