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Your mom knows everything you've ever done. So does ours.
Marmot Lives! Unpacking The Plan To Revive A Zombie Brand
Click to listen on your favorite podcast app! Today Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden....
Jun 6
Fake My Run & Strava Mules Plus: eBike Injuries On The Rise
Click to listen on your favorite podcast app! Today on the show Shawnté Salabert joins Colin to run through the following topics to come...
Jun 4
Who Won The 2025 Best Outdoor Town Draft: The Results Are In!
On the Friday May 16th episode of The Rock Fight, host Colin True was joined by Shawnté Salabert and Doug Schnitzspahn for the 2025...
Jun 2
Which Outdoor Brand Would You Resurrect? Plus: Outdoor Industry News Lightning Round!
Today on the show Colin is joined by the regular Rock Fight Monday crew of Producer Dave and Outdoor Industry Insider Eoin Comerford (aka...
Jun 2
Can Reju Solve The Outdoor Industry's Sustainability Problem?
Click to listen on your favorite podcast app! Today on the show Colin is joined by the CEO of Reju , Patrik Frisk. Started in 2023, Reju...
May 30
Judging The Health Of Outdoor Media Plus: Everest FKT's & Pickleball Corner!
Click to listen on your favorite podcast app! Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn...
May 28
The Rock Fight's Top 5 Outdoor Apparel Brands!
We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest...
May 26
MEC Got Acquired... Now What? Plus: A Win For Public Lands!
After months of rumors and speculation, on May 16th MEC finally announced that they have indeed been acquired. One of the group that has...
May 23
The Discovery Of 100,000 New Mountains? Plus: Outdoor Pop Culture Watch!
Today on The Rock Fight Colin and Shawnté dig into some stories to come out of the outdoor adventure community. On the docket: 100,000...
May 21
Dick's Acquires Footlocker: What Does It Mean For The Outdoor Industry?
Click To Listen On Your Favorite Podcast App! Today on The Rock Fight we dig into last week's news that Dick's Sporting Goods has...
May 19
The 2025 Outdoor Town Draft!
Click to listen on your favorite podcast app! Why make a list of the best outdoor towns when you can draft them instead?! Today on the...
May 16
Why Do People Keep Petting Bison? Plus: Billboards Trolls & ThredUp On The Rise
Click to listen on your favorite podcast app! Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert hit the...
May 14
The Tariff Rollbacks Explained & A Public Lands Call To Action
Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. Click to...
May 13
The Self-Inflicted Wound Hall Of Fame! Plus: Takeaways From REI's Annual Member Meeting
Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today....
May 12
Public Lands Move To The Front Of The Pack
Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance  to talk about what is happening with our public lands. And there is a...
May 9
Overlanding The Poles, New Rules On Everest & The Plans For Our Public Lands
Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor...
May 7
Defining The Impossible Choices In The Trump Tariffs
Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor...
May 5
Dawn Patrol Is Still Too Early & A Tribute To An OG Rock Fighter
Click to listen on your favorite podcast app! Colin is rolling solo today and he starts the show reflecting on an early episode  of The...
May 2
The US From 'Tip 2 Tip', Injinji Makes Apparel & Strava's 'Performance Predictions'
Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of...
Apr 30
MEC Buyer Revealed? Plus: A Retailer's Response To The REI Exclusivity Rumors
Click to listen on your favorite podcast app! Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update...
Apr 28
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